The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Costa Design ID-Various
Agency: Mother Ltd / London
Client: Costa Coffee
Category: Brand and Corporate Identity / Corporate Identity
Points: 15.0
SPERM
Agency: MRA Group / GA
Client: MRA Group
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 15.0
DaimlerChrysler Motorsport Martleitfaden
Agency: Elephant Seven Hamburg /
Client: DaimlerChrysler Vertriebsorganisation Deutschland
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 15.0
Hotelli Kultakala
Agency: Sulake /
Client: Kolumbus Oy
Category: Brand Gaming / Brand Gaming - Banners
Points: 15.0
Elvis: That's the way it is
Agency: The Chopping Block / NY
Client: Turner Classic Movies
Category: Brand Gaming / Brand Gaming - Banners
Points: 15.0
Women's secret
Agency: DoubleYou /
Client: Cortefiel
Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 15.0
Maze
Agency: TBWA Hunt Lascaris Johannesburg /
Client: Landrover
Category: Banners / Banner - Single
Points: 15.0
Doctors Without Borders
Agency: TBWA\Chiat\Day / New York
Client: Doctors Without Borders
Category: Banners / Banner - Campaign
Points: 15.0
Mother Bible
Agency: Mother Ltd / London
Client: Mother Ltd
Category: Direct Mail / Direct Mail: Campaign
Points: 15.0
heavyindustry.net
Agency: Heavy / NY
Client: Heavy
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 15.0
Superdrug Gloves
Agency: Turner Duckworth / San Francisco
Client: Superdrug
Category: Package Design / Commercial Product Packaging
Points: 15.0
1st Anniversary T-shirt
Agency: Design Asylum / Singapore
Client: Design Asylum
Category: Package Design / Commercial Product Packaging
Points: 15.0
Consolidated Paper Promo
Agency: Cahan & Associates / San Francisco
Client: Consolidated Papers
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 15.0
The Book of Paper Aeroplanes
Agency: Mother Ltd / London
Client: Mother Ltd
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 15.0
Loneliest Place on earth
Agency: Fallon / Minneapolis
Client: Sports Illustrated
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
STIP ADS VARIOUS: EARTH, PYRAMID, ETC...
Agency: Mother Advertising / London
Client: PREMIER BRANDS
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Agency: McHuge / Edina
Client: LOUDER MUSIC AND SOUND DESIGN
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
Get Linked
Agency: TBWA\Chiat\Day / CA
Client: Earthlink
Category: Integrated Branding Campaign
Points: 15.0
www.rui--camilo.de
Agency: Scholz & Volkmer Intermediales Design /
Client: Rui Camilo Photography
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 15.0
Hungry?
Agency: Fusebox / NY
Client: Fusebox
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 15.0
VAPOR
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc.
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 15.0
adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 15.0
MoodMaker
Agency: Red Sky Interactive, San Francisco / Ca.
Client: Sutter Home
Category: Promotional Advertising / Promotional Advertising - CD-ROM
Points: 15.0
The Truth
Agency: Circle.com / MA
Client: American Legacy Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 15.0
ESPN.com - Kathicam
Agency: Ground Zero / CA
Client: ESPN.com
Category: Integrated Branding Campaign
Points: 15.0
Wanted: Creatives
Agency: Ogilvy & Mather / Frankfurt
Client: Ogilvy & Mather / Frankfurt
Category: Trade / Trade B/W Full Page or Spread: Single
Points: 15.0
Target Web Site
Agency: Organic / IL
Client: Target.Direct
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Target Web Site
Agency: Organic / IL
Client: Target.Direct
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
French Paper.com
Agency: Charles S. Anderson Design / MN
Client: French Paper Company
Category: E-Commerce / E-Commerce B2B - Web Sites
Points: 15.0
New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc.
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Prada Store Kiosk
Agency: R/GA Digital Studios / NY
Client: Prada
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 15.0
eleven22. The shape of things to come
Agency: Scholz & Volkmer Intermediales Design /
Client: USM U. Schaerer Soehne AG, Swiss
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 15.0
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Rise up and flee
Agency: Goodby Silverstein & Partners / San Francisco
Client: Wall Street Journal
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 15.0
Golf Variant, Parking Gate
Agency: DDB Advertising / Paris
Client: Volkswagen France
Category: International Foreign Language Commercial / Foreign Language Television
Points: 15.0
BLOODY HANDS
Agency: Saatchi & Saatchi / London
Client: CORONET BOOKS
Category: International Foreign Language Commercial / Foreign Language Television
Points: 15.0
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
CD Walkman
Agency: TBWA Hunt Lascaris / Gauteng
Client: Hi Fi Corporation
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 15.0
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 15.0
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Another Baby Another Deduction
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
Heroes / Mr. Pickled Pigs Feet Eater...
Agency: DDB / Chicago
Client: Anheuser Busch Inc. Bud Light
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Agency: Adworks Inc. / Washington
Client: Newseum
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Delivery Guys, The TV, Ambiance
Agency: Rethink / Vancouver
Client: Earls Restaurants
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
The Book of Paper
Agency: Mother Advertising / London
Client: Mother
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Client:
Costa Coffee
Title:
Costa Design ID-Various
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2001 Design Silver Pencil
Points:
15.0
Client:
MRA Group
Title:
SPERM
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
DaimlerChrysler Motorsport Martleitfaden
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Kolumbus Oy
Title:
Hotelli Kultakala
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Turner Classic Movies
Title:
Elvis: That's the way it is
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Cortefiel
Title:
Women's secret
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Landrover
Title:
Maze
Category:
Banners / Banner - Single
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Doctors Without Borders
Title:
Doctors Without Borders
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Mother Ltd
Title:
Mother Bible
Category:
Direct Mail / Direct Mail: Campaign
Award:
2001 Design Silver Pencil
Points:
15.0
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Superdrug
Title:
Superdrug Gloves
Category:
Package Design / Commercial Product Packaging
Award:
2001 Design Silver Pencil
Points:
15.0
Client:
Design Asylum
Title:
1st Anniversary T-shirt
Category:
Package Design / Commercial Product Packaging
Award:
2001 Design Silver Pencil
Points:
15.0
Client:
Consolidated Papers
Title:
Consolidated Paper Promo
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2001 Design Silver Pencil
Points:
15.0
Client:
Mother Ltd
Title:
The Book of Paper Aeroplanes
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2001 Design Silver Pencil
Points:
15.0
Client:
Sports Illustrated
Title:
Loneliest Place on earth
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
PREMIER BRANDS
Title:
STIP ADS VARIOUS: EARTH, PYRAMID, ETC...
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
LOUDER MUSIC AND SOUND DESIGN
Title:
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Earthlink
Title:
Get Linked
Category:
Integrated Branding Campaign
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Rui Camilo Photography
Title:
www.rui--camilo.de
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Fusebox
Title:
Hungry?
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen of America, Inc.
Title:
VAPOR
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Sutter Home
Title:
MoodMaker
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
The Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Rock the Vote
Title:
Rock the Vote Yes/No Flash Piece
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
ESPN.com
Title:
ESPN.com - Kathicam
Category:
Integrated Branding Campaign
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Ogilvy & Mather / Frankfurt
Title:
Wanted: Creatives
Category:
Trade / Trade B/W Full Page or Spread: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
French Paper Company
Title:
French Paper.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen of America, Inc.
Title:
New Beetle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Dayton's Challenge
Title:
Dayton's Challenge Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Prada
Title:
Prada Store Kiosk
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
USM U. Schaerer Soehne AG, Swiss
Title:
eleven22. The shape of things to come
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Giro Sport Design
Title:
Superhero
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Wall Street Journal
Title:
Rise up and flee
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
AMERICAN HERITAGE DICTIONARY
Title:
AMBULATE, AQUEOUS, CIRCUMVOLVE
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen France
Title:
Golf Variant, Parking Gate
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
CORONET BOOKS
Title:
BLOODY HANDS
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Adidas International BV
Title:
Lomu, ALto, Beckham
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Hi Fi Corporation
Title:
CD Walkman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Adidas Olympics
Title:
Runner
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
H & R Block
Title:
Another Baby Another Deduction
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Pickled Pigs Feet Eater...
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Newseum
Title:
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Earls Restaurants
Title:
Delivery Guys, The TV, Ambiance
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Mother
Title:
The Book of Paper
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2001 Advertising Silver Pencil
Points:
15.0
