The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 50.0
Shower, Deck, Phone Call
Agency: Black Rocket / San Francisco
Client: OurHouse.com
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Heroes / Mr. Really Bad Toupe Wearer
Agency: DDB / Chicago
Client: Anheuser Busch Inc. Bud Light
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Dad Can I Have Some $?
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
You're Scaring Me
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
Baby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Football
Agency: Saatchi & Saatchi / London
Client: monster.com
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Paralympics 2000
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Dog
Agency: Colenso BBDO / Ponsonby
Client: Television 3
Category: International Foreign Language Commercial / Foreign Language Television
Points: 25.0
Someone Else's Child
Agency: Saatchi & Saatchi / Hong Kong
Client: Unicef
Category: International Foreign Language Commercial / Foreign Language Television
Points: 25.0
Ambulate
Agency: Mullen / Wenham
Client: American Heritage Dictionary
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Circumvolve
Agency: Mullen / Wenham
Client: American Heritage Dictionary
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Shark
Agency: *S,C,P,F..., S. L. / Barcelona
Client: BMW.Iberia
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 25.0
Lettuce Girl
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc.
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 25.0
Old Man, Ox Cart, Fisherman, Kids, Forest
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Seychelles
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Reading the Paper, 2001
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Museum of Contemporary Art
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 25.0
MacSomething, Obscure Pale Ale, Some French WIne
Agency: Mullen / Wenham
Client: Drinks.com
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Monday
Agency: Fallon London / London
Client: UK Time, Timex
Category: Outdoor / Outdoor: Single
Points: 25.0
Shoebox
Agency: Euro RSCG Tatham McConnaughy / Chicago
Client: Physicians for Human Rights
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 25.0
cold, soup, litter, heroin, beds
Agency: TBWA/London / London
Client: The Big Issue Foundation
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
The Longest Day
Agency: Hill Holliday / San Francisco
Client: National D-Day Museum
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 25.0
MANSON
Agency: DeVito/Verdi / New York
Client: ACLU
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 25.0
Abuse
Agency: Colenso BBDO / Ponsonby
Client: Youthline
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Never
Agency: Grey Worldwide / Melbourne, Victoria
Client: Transport Accident Commission
Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
beldings call for entries
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
The Book of Paper
Agency: Mother Advertising / London
Client: Mother
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Delivery Guys, The TV, Ambiance
Agency: Rethink / Vancouver
Client: Earls Restaurants
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Agency: Adworks Inc. / Washington
Client: Newseum
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Heroes / Mr. Pickled Pigs Feet Eater...
Agency: DDB / Chicago
Client: Anheuser Busch Inc. Bud Light
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Another Baby Another Deduction
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
CD Walkman
Agency: TBWA Hunt Lascaris / Gauteng
Client: Hi Fi Corporation
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 15.0
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
BLOODY HANDS
Agency: Saatchi & Saatchi / London
Client: CORONET BOOKS
Category: International Foreign Language Commercial / Foreign Language Television
Points: 15.0
Golf Variant, Parking Gate
Agency: DDB Advertising / Paris
Client: Volkswagen France
Category: International Foreign Language Commercial / Foreign Language Television
Points: 15.0
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 15.0
Rise up and flee
Agency: Goodby Silverstein & Partners / San Francisco
Client: Wall Street Journal
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 15.0
Fashion One
Agency: Grey Worldwide / London
Client: Findus
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 15.0
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
UGANDA, EL SALVADOR, LEBANON
Agency: /
Client: OLYMPUS OPTICAL LTD.
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 15.0
Indictment
Agency: Hill Holliday Connors Cosmopolus / Boston
Client: Boston Herald
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
Guinness - Bottom, Back, Naval, Torso, Cleavage
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Asia Pacific Breweries
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 15.0
Finger
Agency: Ogilvy & Mather Singapore / Atlanta
Client: Guinness
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Best of Show Pencil
Points:
50.0
Client:
OurHouse.com
Title:
Shower, Deck, Phone Call
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Really Bad Toupe Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
H & R Block
Title:
Dad Can I Have Some $?
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
H & R Block
Title:
You're Scaring Me
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Fox Sports
Title:
Baby
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
monster.com
Title:
Football
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Paralympics 2000
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Television 3
Title:
Dog
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Unicef
Title:
Someone Else's Child
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
American Heritage Dictionary
Title:
Ambulate
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
American Heritage Dictionary
Title:
Circumvolve
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
BMW.Iberia
Title:
Shark
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc.
Title:
Lettuce Girl
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Seychelles
Title:
Old Man, Ox Cart, Fisherman, Kids, Forest
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
The Museum of Contemporary Art
Title:
Reading the Paper, 2001
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Drinks.com
Title:
MacSomething, Obscure Pale Ale, Some French WIne
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
UK Time, Timex
Title:
Monday
Category:
Outdoor / Outdoor: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Physicians for Human Rights
Title:
Shoebox
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
The Big Issue Foundation
Title:
cold, soup, litter, heroin, beds
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
National D-Day Museum
Title:
The Longest Day
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
ACLU
Title:
MANSON
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Youthline
Title:
Abuse
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Transport Accident Commission
Title:
Never
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Giro Sport Design
Title:
Superhero
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Advertising Club of Los Angeles
Title:
beldings call for entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Mother
Title:
The Book of Paper
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Earls Restaurants
Title:
Delivery Guys, The TV, Ambiance
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Newseum
Title:
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Pickled Pigs Feet Eater...
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
H & R Block
Title:
Another Baby Another Deduction
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Hi Fi Corporation
Title:
CD Walkman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Adidas International BV
Title:
Lomu, ALto, Beckham
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
CORONET BOOKS
Title:
BLOODY HANDS
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen France
Title:
Golf Variant, Parking Gate
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
AMERICAN HERITAGE DICTIONARY
Title:
AMBULATE, AQUEOUS, CIRCUMVOLVE
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Wall Street Journal
Title:
Rise up and flee
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Adidas Olympics
Title:
Runner
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Findus
Title:
Fashion One
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Adidas Olympics
Title:
Boxer Gymnast Runner
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Discovery.Com
Title:
Supermarket, Prom, Bedroom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
OLYMPUS OPTICAL LTD.
Title:
UGANDA, EL SALVADOR, LEBANON
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Boston Herald
Title:
Indictment
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Asia Pacific Breweries
Title:
Guinness - Bottom, Back, Naval, Torso, Cleavage
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
