The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Collector Plates
Agency: Taxi / Toronto
Client: Instil Productions-Philip Rostron
Category: Direct Mail / Direct Mail: Single
Points: 10.0
Terra Beauty
Agency: Ogilvy Brasil / São Paulo
Client: Terra
Category: Banners / Banner - Single
Points: 10.0
Freshness, Lemon Drop, Citronica
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut
Category: Banners / Banner - Campaign
Points: 10.0
Safety, Customer Free Choice, Driving Ability, Design
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Corporation
Category: Banners / Banner - Campaign
Points: 10.0
TAXI by Getty Images
Agency: Getty Images / London
Client: Getty Images
Category: Publication Design / Trade Magazine Full Issue
Points: 10.0
Hanafuda
Agency: Hakuhodo Inc. / Tokyo
Client: Five Foxes
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Points: 10.0
Bandage
Agency: Sawyer Riley Compton / Atlanta
Client: Beyond Racism
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Points: 10.0
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 10.0
Split Ends
Agency: onemanbrand.com / Singapore
Client: UNZA
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
Brotherhood Exhibit
Agency: Ogilvy & Mather / New York
Client: FDNY
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 10.0
The Shoot
Agency: Ultra16 / New York
Client: Sony Electronics
Category: Beyond the Banner
Points: 10.0
Heimlich, Piggy Bank, Soccer
Agency: Schupp Company / St. Louis
Client: Bonhomme Church
Category: Direct Mail / Direct Mail: Campaign
Points: 10.0
Business Cards
Agency: McCann-Erickson / Manchester
Client: Durex Condoms-SSL International
Category: Brand and Corporate Identity / Corporate Identity
Points: 10.0
Post It Notes
Agency: Mother / London
Client: Mother
Category: Brand and Corporate Identity / Corporate Identity
Points: 10.0
Miz no eau
Agency: Hakuhodo Inc. / Tokyo
Client: Asabiraki
Category: Package Design / Commercial Product Packaging
Points: 10.0
40 Yrs New York Film Festival
Agency: mass / New York
Client: Grand Marnier
Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 10.0
JvM Quotations Book
Agency: Jung von Matt / Hamburg
Client: Jung von Matt
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 10.0
Brochure
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 10.0
SOON
Agency: Getty Images / London
Client: Laurence King Publishing
Category: Publication Design / Book Jacket Design
Points: 10.0
Monte seu Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 10.0
@radical.media Web Site
Agency: @radical.media / New York
Client: @radical.media
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 10.0
Shut Down
Agency: Euro RSCG Interaction / São Paulo
Client: Euro RSCG Interaction
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 10.0
Fight Hunger Email
Agency: Tribal DDB / Vancouver
Client: Tribal DDB
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 10.0
Lexus Minority Report Site
Agency: Team One Advertising / El Segundo
Client: Lexus
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
San Silvestre Vallecana 2002
Agency: Double You / Barcelona
Client: Nike Spain
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 10.0
Theban Mapping Project
Agency: Second Story / Portland
Client: Theban Mapping Project
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Don't Ignore
Agency: OgilvyInteractive / Singapore
Client: SPCA
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 10.0
Drobnjak's Manjaks
Agency: WONGDOODY / Seattle
Client: Seattle SuperSonics
Category: Integrated Branding Campaign
Points: 10.0
Ascend
Agency: Kinetic / Singapore
Client: Amara Holdings Limited
Category: Brand and Corporate Identity Design / Annual Report
Points: 10.0
marines.com
Agency: J. Walter Thompson and Digital@jwt / Atlanta
Client: U.S. Marine Corps
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
HP Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
Autoshow Listening Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 10.0
Yellowbox Studios
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 10.0
Other Digital Media
Agency: Bridgeline Software / New York
Client: Bank of New York
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 10.0
Smash, Score, Bogey
Agency: M.A.P. / Manchester
Client: Informatics I.T. Training
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 10.0
Flash Demo
Agency: Leopard / Boulder
Client: Terraspring
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 10.0
elvisnumberones.com
Agency: Sudden Industries / New York
Client: RCA/BMG
Category: Brand Gaming / Brand Gaming - Banners
Points: 10.0
Before
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Curiously Sour
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours
Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Player 1/2
Agency: Scholz & Friends / Hamburg
Client: Video World
Category: Outdoor / Guerilla Advertising: Single
Points: 10.0
Wrong Faith, Wrong Colour, Wrong Opinion
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International
Category: Outdoor / Guerilla Advertising: Campaign
Points: 10.0
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 10.0
Ulterior Emotions, Corporate Message, Motivational Speaker
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 10.0
Birthday
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Client:
Instil Productions-Philip Rostron
Title:
Collector Plates
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Terra
Title:
Terra Beauty
Category:
Banners / Banner - Single
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Absolut
Title:
Freshness, Lemon Drop, Citronica
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Mitsubishi Motors Corporation
Title:
Safety, Customer Free Choice, Driving Ability, Design
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
TAXI by Getty Images
Category:
Publication Design / Trade Magazine Full Issue
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Five Foxes
Title:
Hanafuda
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Beyond Racism
Title:
Bandage
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
UNZA
Title:
Split Ends
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
FDNY
Title:
Brotherhood Exhibit
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
The Shoot
Category:
Beyond the Banner
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Bonhomme Church
Title:
Heimlich, Piggy Bank, Soccer
Category:
Direct Mail / Direct Mail: Campaign
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Durex Condoms-SSL International
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Mother
Title:
Post It Notes
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Asabiraki
Title:
Miz no eau
Category:
Package Design / Commercial Product Packaging
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Grand Marnier
Title:
40 Yrs New York Film Festival
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Jung von Matt
Title:
JvM Quotations Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Apartheid Museum
Title:
Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Laurence King Publishing
Title:
SOON
Category:
Publication Design / Book Jacket Design
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Monte seu Gol
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
@radical.media
Title:
@radical.media Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Euro RSCG Interaction
Title:
Shut Down
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Tribal DDB
Title:
Fight Hunger Email
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Lexus
Title:
Lexus Minority Report Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Nike Spain
Title:
San Silvestre Vallecana 2002
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Theban Mapping Project
Title:
Theban Mapping Project
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
SPCA
Title:
Don't Ignore
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Seattle SuperSonics
Title:
Drobnjak's Manjaks
Category:
Integrated Branding Campaign
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Amara Holdings Limited
Title:
Ascend
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2003 Design Bronze Pencil
Points:
10.0
Client:
U.S. Marine Corps
Title:
marines.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Hewlett-Packard
Title:
HP Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen of America
Title:
Autoshow Listening Booth
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Yellowbox Studios
Title:
Yellowbox Studios
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Bank of New York
Title:
Other Digital Media
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Informatics I.T. Training
Title:
Smash, Score, Bogey
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Terraspring
Title:
Flash Demo
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
RCA/BMG
Title:
elvisnumberones.com
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Travel Guide
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Kraft - Altoids Sours
Title:
Curiously Sour
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Video World
Title:
Player 1/2
Category:
Outdoor / Guerilla Advertising: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Wrong Faith, Wrong Colour, Wrong Opinion
Category:
Outdoor / Guerilla Advertising: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
MTV
Title:
Porno, Smells Like Britney, Baby
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Diadora
Title:
Pull!
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Car Car Car
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
Labatt Breweries
Title:
Ulterior Emotions, Corporate Message, Motivational Speaker
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2003 Advertising Bronze Pencil
Points:
10.0
Client:
California Milk Processor Board
Title:
Birthday
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Bronze Pencil
Points:
10.0
