The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
It's A Wonderful World
Agency: Hakuhodo Inc. / Tokyo
Client: Oorong-Sha
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 25.0
+HP Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard
Category: Banners / Banner - Campaign
Points: 25.0
WWF 1, WWF 2, WWF 3
Agency: Hakuhodo i-studio / Tokyo
Client: World Wide Fund for Nature Japan
Category: Banners / Banner - Campaign
Points: 25.0
Fractal Lookbook
Agency: Duffy / Minneapolis
Client: Fractal, LLC
Category: Publication Design / Trade Magazine Full Issue
Points: 25.0
The Texture Issue, paper
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Points: 25.0
The greetings from hell postcards
Agency: Scholz & Friends / Berlin
Client: Aerzte ohne Grenzen e.V.
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 25.0
Waiting for Christmas
Agency: Weigertpirouzwolf / Hamburg
Client: Endless Pain Studio
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 25.0
Ear1, Ear2, Ear3
Agency: Dentsu West / MATSUYAMA
Client: FM Interwave
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 25.0
Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud!
Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 25.0
WEGA-Experience Simulator
Agency: Hakuhodo i-studio / Tokyo
Client: Sony Marketing (Japan)
Category: Banners / Banner - Single
Points: 25.0
Street Activity for Human Rights
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 25.0
Colour Book
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals
Category: Direct Mail / Direct Mail: Single
Points: 25.0
Sonke Corporate Identity
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Sonke Printing House
Category: Brand and Corporate Identity / Corporate Identity
Points: 25.0
Apartheid Museum
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum
Category: Brand and Corporate Identity / Corporate Identity
Points: 25.0
Fashion for Pregnant Women
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Veronique Delachaux
Category: Brand and Corporate Identity / Corporate Identity
Points: 25.0
Casa do Vaticano Magazine
Agency: DPZ / São Paulo
Client: Graficos Burti
Category: Publication Design / Consumer Magazine Full Issue
Points: 25.0
The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt
Category: Package Design / Commercial Product Packaging
Points: 25.0
Match, Boxing Glove, Bee
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
Nike Lab
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
PeñaBrand Web Site
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Butler, Shine & Stern/PeñaBrand
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
Fly Guy
Agency: Trevor Van Meter / Greenville
Client: www.TrevorVanMeter.com
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 25.0
Nike Presto
Agency: R/GA / New York
Client: Nike
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Sñnar Challenge
Agency: Double You / Barcelona
Client: Sñnar
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 25.0
Electronic Field Trip
Agency: Jung von Matt / Stuttgart
Client: Scouting Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Integrated Branding Campaign
Points: 25.0
Nike Goddess
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 25.0
The Third Place
Agency: Hi-ReS! / London
Client: Sony Computer Entertainment Europe
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
ID's
Agency: SCI FI Channel / New York
Client: SCI FI Channel
Category: Broadcast Design / Broadcast Design: Network Identity
Points: 25.0
Eastpak Backpacks
Agency: Double You / Barcelona
Client: Eastpak Spain
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 25.0
2003 MasterCraft Mini-CD
Agency: Periscope / Minneapolis
Client: MasterCraft Boats
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
One Moviola
Agency: Spoon Creative / Singapore
Client: Moviola
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 25.0
Joy to the World
Agency: Euro RSCG / Hong Kong
Client: Euro RSCG
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 25.0
CAMCAMTIME
Agency: One Sky / Tokyo
Client: Sony Corporation
Category: Brand Gaming / Brand Gaming - Banners
Points: 25.0
Pen
Agency: Atmosphere BBDO / New York
Client: General Electric
Category: Beyond the Banner
Points: 25.0
Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut
Category: Banners / Banner - Single
Points: 25.0
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Mask, Speaker, Sculpture
Agency: Lowe / London
Client: Interbrew UK
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Ride
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Double Vision
Agency: Saatchi & Saatchi / Cape Town
Client: Guinness UDV
Category: Outdoor / Guerilla Advertising: Single
Points: 25.0
Piercing
Agency: Leo Burnett / Oslo
Client: Oslo Piercing Studio
Category: Outdoor / Guerilla Advertising: Campaign
Points: 25.0
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Taser
Agency: Colby & Partners / Santa Monica
Client: California Map & Travel
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 25.0
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
AntiFreeze
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
Business Talk
Agency: Richards Group, The / Dallas
Client: Motel 6
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Client:
Oorong-Sha
Title:
It's A Wonderful World
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Hewlett-Packard
Title:
+HP Banner Campaign
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
World Wide Fund for Nature Japan
Title:
WWF 1, WWF 2, WWF 3
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Fractal, LLC
Title:
Fractal Lookbook
Category:
Publication Design / Trade Magazine Full Issue
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, paper
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Aerzte ohne Grenzen e.V.
Title:
The greetings from hell postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Endless Pain Studio
Title:
Waiting for Christmas
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
FM Interwave
Title:
Ear1, Ear2, Ear3
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Say it Loud!
Title:
Say it Loud!
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Sony Marketing (Japan)
Title:
WEGA-Experience Simulator
Category:
Banners / Banner - Single
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
Street Activity for Human Rights
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Munkedals
Title:
Colour Book
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Sonke Printing House
Title:
Sonke Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Apartheid Museum
Title:
Apartheid Museum
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Veronique Delachaux
Title:
Fashion for Pregnant Women
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Graficos Burti
Title:
Casa do Vaticano Magazine
Category:
Publication Design / Consumer Magazine Full Issue
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Kurt Hoppenstedt
Title:
The Udder Bag
Category:
Package Design / Commercial Product Packaging
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
MINI
Title:
Match, Boxing Glove, Bee
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Butler, Shine & Stern/PeñaBrand
Title:
PeñaBrand Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
www.TrevorVanMeter.com
Title:
Fly Guy
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Presto
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Sñnar
Title:
Sñnar Challenge
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Scouting Foundation
Title:
Electronic Field Trip
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Secret Tournament
Category:
Integrated Branding Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Sony Computer Entertainment Europe
Title:
The Third Place
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
SCI FI Channel
Title:
ID's
Category:
Broadcast Design / Broadcast Design: Network Identity
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Eastpak Spain
Title:
Eastpak Backpacks
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
MasterCraft Boats
Title:
2003 MasterCraft Mini-CD
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Moviola
Title:
One Moviola
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Euro RSCG
Title:
Joy to the World
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Sony Corporation
Title:
CAMCAMTIME
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
General Electric
Title:
Pen
Category:
Beyond the Banner
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Absolut
Title:
Scorcher
Category:
Banners / Banner - Single
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2003 Design Gold Pencil
Points:
25.0
Client:
Interbrew UK
Title:
Mask, Speaker, Sculpture
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Guinness UDV
Title:
Double Vision
Category:
Outdoor / Guerilla Advertising: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Oslo Piercing Studio
Title:
Piercing
Category:
Outdoor / Guerilla Advertising: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
California Map & Travel
Title:
Taser
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Squares
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Fox Sports Net
Title:
AntiFreeze
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Fox Sports Net
Title:
Iron, Nose Hair, Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Motel 6
Title:
Business Talk
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
