The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Lo-Fi Letterpress Album
Agency: Michael Hendrix / Chattanooga
Client: Widgets & Stone Press
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Marched
Agency: Lewis Communications / Birmingham
Client: Alabama Bureau of Tourism & Travel
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Adult Swim Sales/Media Kit
Agency: Cartoon Network/Creative Services / Atlanta
Client: Cartoon Network Marketing
Category: Direct Mail / Direct Mail: Single
Points: 5.0
2002 Sandstrom Design Holiday Gift
Agency: Sandstrom Design / Portland
Client: Sandstrom Design
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Hit Me
Agency: Saatchi & Saatchi / Bangalore
Client: Zandu Works
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Dusty Bookshelf
Agency: Bozell / New York
Client: Art Directors Club
Category: Direct Mail / Direct Mail: Single
Points: 5.0
SHIFT_Launch Kit
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Door Hangers
Agency: Arnold Worldwide / Boston
Client: Arnold Worldwide
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Lucky You
Agency: Grottera / São Paulo
Client: Litokromia
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Ears
Agency: Leo Burnett / Hong Kong
Client: Prudential
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Leaf
Agency: Leo Burnett / Singapore
Client: Discovery Channel
Category: Direct Mail / Direct Mail: Single
Points: 5.0
2003 Graphically
Agency: King James RSVP / Cape Town
Client: Research Surveys
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Haven from Barbara Verry Catalog
Agency: VSA Partners / Chicago
Client: Baker
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Harley-Davidson 2003 Genuine Motor Accessories and Genuine Motor Parts Catalog
Agency: VSA Partners / Chicago
Client: Harley-Davidson
Category: Direct Mail / Direct Mail: Single
Points: 5.0
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 5.0
The Commercial Vehicles Are for Everybody Campaign
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 5.0
The Snake Truck Lettering
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 5.0
Hershey Store
Agency: Ogilvy & Mather / New York
Client: Hershey
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 5.0
100th Anniversary Logo
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson
Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 5.0
Do the streets belong to everyone? (rug)/Do the streets belong to everyone? (chandellier)/Do the streets belong to everyone? (public sofa)
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Aeroplane, San Francisco, Muni
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Before 42 kg/ Before 87kg/ Before 91 kg
Agency: Ogilvy & Mather / New Delhi
Client: Dr. Morepen
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
The tougue, The ear, The close cropped head
Agency: Hakuhodo / Osaka
Client: Elecom
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Sushi/Snails/Coffee/Swiss Roll
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nedbank
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Adam/Sohni/Romeo/Salim/Laila
Agency: RMG David / New Delhi
Client: www.Indiatimes.com
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
Missing Fries, Big Mac, FOF
Agency: Leo Burnett / Singapore
Client: McDonald's
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
FZT Phase II
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 5.0
What's on your mind?
Agency: Ogilvy & Mather / Singapore
Client: Gaelic Inns
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Brakpan
Agency: Grey Worldwide / Johannesburg
Client: Johannesburg Zoo
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Royal Swedish Castle
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Ingegerd RÂman
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Made in Venice
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Bunny
Agency: THEORY / San Francisco
Client: Shaws Hand-Made Chocolate
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
San Francisco
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Smile
Agency: Associates In Design / Singapore
Client: Asia Pacific Breweries
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
End Trails
Agency: Laughlin/Constable / Chicago
Client: Thor's Hammer Vodka
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Vertical Marathon
Agency: Gosh Advertising / Singapore
Client: Swissotel The Stamford, Singapore
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Metal
Agency: FCB / Singapore
Client: KHL Marketing
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Dough
Agency: FCB / Singapore
Client: KHL Marketing
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Potato
Agency: FCB / Singapore
Client: KHL Marketing
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
My Life
Agency: FCB / Singapore
Client: Terminal One
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Steppenwolf Theatre (Chicago) Poster
Agency: Sandstrom Design / Portland
Client: Ogilvy & Mather
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Literary Cafe
Agency: Ogilvy & Mather / Frankfurt
Client: Buchladen Lesecafe
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Children's Mouth
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Butterfly
Agency: Leo Burnett / Kuala Lumpur
Client: Kinokuniya Bookstores Malaysia
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
AIGA Event Poster
Agency: VSA Partners / Chicago
Client: Dallas/Ft. Worth AIGA
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Dog Band-Aid
Agency: Hakuhodo Inc. / Tokyo
Client: Anicom
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
Japanese Sake Gokyo
Agency: Hakuhodo Inc. / Tokyo
Client: Sakai, Sake Brewing
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 5.0
The Texture Issue, postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 5.0
2002 Holiday Card
Agency: Pivot Design / Chicago
Client: Pivot Design
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 5.0
Client:
Widgets & Stone Press
Title:
Lo-Fi Letterpress Album
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Alabama Bureau of Tourism & Travel
Title:
Marched
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Cartoon Network Marketing
Title:
Adult Swim Sales/Media Kit
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Sandstrom Design
Title:
2002 Sandstrom Design Holiday Gift
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Zandu Works
Title:
Hit Me
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Art Directors Club
Title:
Dusty Bookshelf
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Nissan
Title:
SHIFT_Launch Kit
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Arnold Worldwide
Title:
Door Hangers
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Litokromia
Title:
Lucky You
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Prudential
Title:
Ears
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Discovery Channel
Title:
Leaf
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Research Surveys
Title:
2003 Graphically
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Baker
Title:
Haven from Barbara Verry Catalog
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Harley-Davidson
Title:
Harley-Davidson 2003 Genuine Motor Accessories and Genuine Motor Parts Catalog
Category:
Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Merit Award
Points:
5.0
Client:
DaimlerChrysler AG
Title:
The Commercial Vehicles Are for Everybody Campaign
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Merit Award
Points:
5.0
Client:
DaimlerChrysler AG, DCVD
Title:
The Snake Truck Lettering
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Merit Award
Points:
5.0
Client:
Hershey
Title:
Hershey Store
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2003 Design Merit Award
Points:
5.0
Client:
Harley-Davidson
Title:
100th Anniversary Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2003 Design Merit Award
Points:
5.0
Client:
Swedish Museum of Architecture
Title:
Do the streets belong to everyone? (rug)/Do the streets belong to everyone? (chandellier)/Do the streets belong to everyone? (public sofa)
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Design Merit Award
Points:
5.0
Client:
J-Boogie
Title:
Aeroplane, San Francisco, Muni
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Design Merit Award
Points:
5.0
Client:
Dr. Morepen
Title:
Before 42 kg/ Before 87kg/ Before 91 kg
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Design Merit Award
Points:
5.0
Client:
Elecom
Title:
The tougue, The ear, The close cropped head
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Design Merit Award
Points:
5.0
Client:
Nedbank
Title:
Sushi/Snails/Coffee/Swiss Roll
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Design Merit Award
Points:
5.0
Client:
www.Indiatimes.com
Title:
Adam/Sohni/Romeo/Salim/Laila
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Design Merit Award
Points:
5.0
Client:
McDonald's
Title:
Missing Fries, Big Mac, FOF
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Design Merit Award
Points:
5.0
Client:
Nike Japan
Title:
FZT Phase II
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Design Merit Award
Points:
5.0
Client:
Gaelic Inns
Title:
What's on your mind?
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Johannesburg Zoo
Title:
Brakpan
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Swedish Museum of Architecture
Title:
Royal Swedish Castle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Röhsska Design Museum
Title:
Ingegerd RÂman
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Röhsska Design Museum
Title:
Made in Venice
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Shaws Hand-Made Chocolate
Title:
Bunny
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
J-Boogie
Title:
San Francisco
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Asia Pacific Breweries
Title:
Smile
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Thor's Hammer Vodka
Title:
End Trails
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Swissotel The Stamford, Singapore
Title:
Vertical Marathon
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
KHL Marketing
Title:
Metal
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
KHL Marketing
Title:
Dough
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
KHL Marketing
Title:
Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Terminal One
Title:
My Life
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Ogilvy & Mather
Title:
Steppenwolf Theatre (Chicago) Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Buchladen Lesecafe
Title:
Literary Cafe
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
IBM Germany
Title:
Children's Mouth
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Kinokuniya Bookstores Malaysia
Title:
Butterfly
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Dallas/Ft. Worth AIGA
Title:
AIGA Event Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Anicom
Title:
Dog Band-Aid
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Sakai, Sake Brewing
Title:
Japanese Sake Gokyo
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Points:
5.0
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2003 Design Merit Award
Points:
5.0
Client:
Pivot Design
Title:
2002 Holiday Card
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2003 Design Merit Award
Points:
5.0
