The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America
Category: Integrated Branding Campaign
Points: 50.0
WWF 1, WWF 2, WWF 3
Agency: Hakuhodo i-studio / Tokyo
Client: World Wide Fund for Nature Japan
Category: Banners / Banner - Campaign
Points: 25.0
+HP Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard
Category: Banners / Banner - Campaign
Points: 25.0
WEGA-Experience Simulator
Agency: Hakuhodo i-studio / Tokyo
Client: Sony Marketing (Japan)
Category: Banners / Banner - Single
Points: 25.0
Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut
Category: Banners / Banner - Single
Points: 25.0
Pen
Agency: Atmosphere BBDO / New York
Client: General Electric
Category: Beyond the Banner
Points: 25.0
CAMCAMTIME
Agency: One Sky / Tokyo
Client: Sony Corporation
Category: Brand Gaming / Brand Gaming - Banners
Points: 25.0
Joy to the World
Agency: Euro RSCG / Hong Kong
Client: Euro RSCG
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 25.0
One Moviola
Agency: Spoon Creative / Singapore
Client: Moviola
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 25.0
2003 MasterCraft Mini-CD
Agency: Periscope / Minneapolis
Client: MasterCraft Boats
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
Eastpak Backpacks
Agency: Double You / Barcelona
Client: Eastpak Spain
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 25.0
Nike Lab
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
The Third Place
Agency: Hi-ReS! / London
Client: Sony Computer Entertainment Europe
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Nike Goddess
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 25.0
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Integrated Branding Campaign
Points: 25.0
Electronic Field Trip
Agency: Jung von Matt / Stuttgart
Client: Scouting Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Sñnar Challenge
Agency: Double You / Barcelona
Client: Sñnar
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 25.0
Nike Presto
Agency: R/GA / New York
Client: Nike
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Fly Guy
Agency: Trevor Van Meter / Greenville
Client: www.TrevorVanMeter.com
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 25.0
PeñaBrand Web Site
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Butler, Shine & Stern/PeñaBrand
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America
Category: Integrated Branding Campaign
Points: 25.0
Free, Trap, Turtle
Agency: AgênciaClick / São Paulo
Client: WWF Brasil
Category: Banners / Banner - Campaign
Points: 15.0
Soul Mates, Sea Breeze, Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut
Category: Banners / Banner - Campaign
Points: 15.0
Coffee
Agency: AlmapBBDO / São Paulo
Client: Pilao Coffee
Category: Banners / Banner - Single
Points: 15.0
Army Online Advertising
Agency: iLeo / Chicago
Client: Army
Category: Beyond the Banner
Points: 15.0
Eagle F1 Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodyear
Category: Brand Gaming / Brand Gaming - Banners
Points: 15.0
Cut Me
Agency: De Pasquale / Brisbane
Client: Sashimi
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 15.0
Heimophotography.com
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Heimo Photography
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 15.0
No!
Agency: Chopping Block, The / New York
Client: They Might Be Giants
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 15.0
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 15.0
Pocket PC 2002
Agency: Fallon / Minneapolis
Client: Microsoft
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 15.0
Altoids.com
Agency: WDDG / New York
Client: Kraft Foods
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Nike Running
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Nike Basketball
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
HP Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard
Category: Integrated Branding Campaign
Points: 15.0
Casanova
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut
Category: Integrated Branding Campaign
Points: 15.0
Museo de las Aves de Mexico
Agency: W.Interactive.Media / Saltillo
Client: Instituto Coahuilense de Ecologia
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
The Show CD
Agency:
Client: Advertising Federation of Minnesota
Category: Promotional Advertising / Promotional Advertising - CD-ROM
Points: 15.0
Big in 2002 Game
Agency: Pop & Company / New York
Client: VH1
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 15.0
Terminator 3: Rise of the Machines Web Site
Agency: Genex / Los Angeles
Client: C2 Pictures
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 15.0
Nike Engineered for Women
Agency: HYRO Communications / Sydney
Client: Nike Australia
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 15.0
Pak Sok, Madam Loh, Abdul Malik
Agency: Fallon / Singapore
Client: Fallon Singapore
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 15.0
Shawn's Folk Art
Agency: Touchwood Design / Etobicoke
Client: Shawn's Folk Art
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 15.0
Jung von Matt Web Site
Agency: Jung von Matt / Stuttgart
Client: Jung von Matt
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 15.0
Safety, Customer Free Choice, Driving Ability, Design
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Corporation
Category: Banners / Banner - Campaign
Points: 10.0
Freshness, Lemon Drop, Citronica
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut
Category: Banners / Banner - Campaign
Points: 10.0
Terra Beauty
Agency: Ogilvy Brasil / São Paulo
Client: Terra
Category: Banners / Banner - Single
Points: 10.0
The Shoot
Agency: Ultra16 / New York
Client: Sony Electronics
Category: Beyond the Banner
Points: 10.0
elvisnumberones.com
Agency: Sudden Industries / New York
Client: RCA/BMG
Category: Brand Gaming / Brand Gaming - Banners
Points: 10.0
Flash Demo
Agency: Leopard / Boulder
Client: Terraspring
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 10.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Award:
2003 Interactive Best of Show Pencil
Points:
50.0
Client:
World Wide Fund for Nature Japan
Title:
WWF 1, WWF 2, WWF 3
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Hewlett-Packard
Title:
+HP Banner Campaign
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Sony Marketing (Japan)
Title:
WEGA-Experience Simulator
Category:
Banners / Banner - Single
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Absolut
Title:
Scorcher
Category:
Banners / Banner - Single
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
General Electric
Title:
Pen
Category:
Beyond the Banner
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Sony Corporation
Title:
CAMCAMTIME
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Euro RSCG
Title:
Joy to the World
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Moviola
Title:
One Moviola
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
MasterCraft Boats
Title:
2003 MasterCraft Mini-CD
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Eastpak Spain
Title:
Eastpak Backpacks
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Sony Computer Entertainment Europe
Title:
The Third Place
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Secret Tournament
Category:
Integrated Branding Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Scouting Foundation
Title:
Electronic Field Trip
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Sñnar
Title:
Sñnar Challenge
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Presto
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
www.TrevorVanMeter.com
Title:
Fly Guy
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
Butler, Shine & Stern/PeñaBrand
Title:
PeñaBrand Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Award:
2003 Interactive Gold Pencil
Points:
25.0
Client:
WWF Brasil
Title:
Free, Trap, Turtle
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Absolut
Title:
Soul Mates, Sea Breeze, Scorcher
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Pilao Coffee
Title:
Coffee
Category:
Banners / Banner - Single
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Army
Title:
Army Online Advertising
Category:
Beyond the Banner
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Goodyear
Title:
Eagle F1 Web Site
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Sashimi
Title:
Cut Me
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Heimo Photography
Title:
Heimophotography.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
They Might Be Giants
Title:
No!
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
The Secret Tournament
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Pocket PC 2002
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Kraft Foods
Title:
Altoids.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Running
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Basketball
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett-Packard
Title:
HP Campaign
Category:
Integrated Branding Campaign
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Absolut
Title:
Casanova
Category:
Integrated Branding Campaign
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Instituto Coahuilense de Ecologia
Title:
Museo de las Aves de Mexico
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Advertising Federation of Minnesota
Title:
The Show CD
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
VH1
Title:
Big in 2002 Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
C2 Pictures
Title:
Terminator 3: Rise of the Machines Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Nike Australia
Title:
Nike Engineered for Women
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Fallon Singapore
Title:
Pak Sok, Madam Loh, Abdul Malik
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Shawn's Folk Art
Title:
Shawn's Folk Art
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Jung von Matt
Title:
Jung von Matt Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2003 Interactive Silver Pencil
Points:
15.0
Client:
Mitsubishi Motors Corporation
Title:
Safety, Customer Free Choice, Driving Ability, Design
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Absolut
Title:
Freshness, Lemon Drop, Citronica
Category:
Banners / Banner - Campaign
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Terra
Title:
Terra Beauty
Category:
Banners / Banner - Single
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
The Shoot
Category:
Beyond the Banner
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
RCA/BMG
Title:
elvisnumberones.com
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2003 Interactive Bronze Pencil
Points:
10.0
Client:
Terraspring
Title:
Flash Demo
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2003 Interactive Bronze Pencil
Points:
10.0
