The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding Campaign / Integrated Branding
Points: 50.0
Match, Boxing Glove, Bee
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
Match
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Wedding Day, Restaurant, Hardboard
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Business Talk
Agency: Richards Group, The / Dallas
Client: Motel 6
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
AntiFreeze
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Taser
Agency: Colby & Partners / Santa Monica
Client: California Map & Travel
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 25.0
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Piercing
Agency: Leo Burnett / Oslo
Client: Oslo Piercing Studio
Category: Outdoor / Guerilla Advertising: Campaign
Points: 25.0
Double Vision
Agency: Saatchi & Saatchi / Cape Town
Client: Guinness UDV
Category: Outdoor / Guerilla Advertising: Single
Points: 25.0
Ride
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Mask, Speaker, Sculpture
Agency: Lowe / London
Client: Interbrew UK
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Piano
Agency: Lowe / London
Client: Interbrew UK
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Logo
Agency: Team One Advertising / El Segundo
Client: Lexus
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
Happy Ending
Agency: Hill Holliday / San Francisco
Client: Mill Valley Film Festival
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Campaign
Points: 25.0
Rusted
Agency: Saatchi & Saatchi / Copenhagen
Client: Scandinavian Motor Company
Category: Outdoor / Outdoor: Single
Points: 25.0
Two Things at Once
Agency: Abbott Mead Vickers.BBDO / London
Client: COI/DTLR
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 25.0
Nine Elms Lane, Pear Tree Street, Beech Street
Agency: FBA / Manchester
Client: Trees for London
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
Brain
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 25.0
Cartoon
Agency: Saatchi & Saatchi / London
Client: NSPCC
Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 25.0
Broken Thumb
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami
Client: BELL
Category: Trade / Trade Color Full Page or Spread: Single
Points: 25.0
Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami
Client: BELL
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Mechanic, Henna, Nail Polish
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 15.0
Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Phuc
Agency: WONGDOODY / Seattle
Client: WONGDOODY
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Take Your Children to Work Day
Agency: Lowe / New York
Client: LOWE
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Beautiful Mind, Men In Black 2, Lord of the Rings
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Santa
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 15.0
Fingers
Agency: GSD&M / Austin
Client: 7-Eleven
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Birthmark/Loaded
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Devil's Island
Agency: Lowe / London
Client: Interbrew UK
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Trunk Monkey
Agency: R/west / Portland
Client: Suburban
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 15.0
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights
Category: Outdoor / Guerilla Advertising: Campaign
Points: 15.0
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Integrated Branding Campaign / Integrated Branding
Points: 15.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Match, Boxing Glove, Bee
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Match
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Wedding Day, Restaurant, Hardboard
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Motel 6
Title:
Business Talk
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Fox Sports Net
Title:
Iron, Nose Hair, Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Fox Sports Net
Title:
AntiFreeze
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Squares
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
California Map & Travel
Title:
Taser
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Oslo Piercing Studio
Title:
Piercing
Category:
Outdoor / Guerilla Advertising: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Guinness UDV
Title:
Double Vision
Category:
Outdoor / Guerilla Advertising: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Interbrew UK
Title:
Mask, Speaker, Sculpture
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Interbrew UK
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Lexus
Title:
Logo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Mill Valley Film Festival
Title:
Happy Ending
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Scandinavian Motor Company
Title:
Rusted
Category:
Outdoor / Outdoor: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
COI/DTLR
Title:
Two Things at Once
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Trees for London
Title:
Nine Elms Lane, Pear Tree Street, Beech Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MASP Museum of Art of São Paulo
Title:
Brain
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
NSPCC
Title:
Cartoon
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Sony PlayStation
Title:
Broken Thumb
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
Squares
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
BELL
Title:
Socially Acceptable
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Kentucky Fried Chicken Management
Title:
Mechanic, Henna, Nail Polish
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
WONGDOODY
Title:
Phuc
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
LOWE
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Hollywood Video
Title:
Beautiful Mind, Men In Black 2, Lord of the Rings
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
City Lodge
Title:
Santa
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan), Cooking, Kids Show
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
7-Eleven
Title:
Fingers
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Miller Brewing Company
Title:
Noah, Casanova, Gossip
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Birthmark/Loaded
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Rucker Park, Roswell Rayguns, Funkship
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Interbrew UK
Title:
Devil's Island
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Suburban
Title:
Trunk Monkey
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
IGFM - International Foundation of Human Rights
Title:
Communal Urinal, Stonestorm, Doormat, Ashtray
Category:
Outdoor / Guerilla Advertising: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Without Sports
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Silver Pencil
Points:
15.0
