The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
car, paddleball, snowman, train
Agency: Goodby Silverstein & Partners / San Francisco
Client: Discover Card
Category: Banners / Banner - Campaign
Points: 25.0
banner 1, banner 2, banner 3, 300x250, skyskraper
Agency: DoubleYou / Barcelona
Client: American Nike
Category: Banners / Banner - Campaign
Points: 25.0
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services
Category: Beyond the Banner
Points: 25.0
Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe
Category: Brand Gaming / Brand Gaming - Websites
Points: 25.0
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega
Category: Integrated Branding Campaign
Points: 25.0
What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 25.0
Global Rich List
Agency: POKE / London
Client: CARE International UK
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Lowe Xmas Mailing
Agency: Lowe AG / Zürich
Client: Lowe AG
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 25.0
i must create
Agency: IAAH / New Orleans
Client: IAAH/FUTAGO
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Client:
Discover Card
Title:
car, paddleball, snowman, train
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
American Nike
Title:
banner 1, banner 2, banner 3, 300x250, skyskraper
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Audi
Title:
Map
Category:
Banners / Banner - Single
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Beyond the Banner
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Nike Europe
Title:
Goooooal!
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
CARE International UK
Title:
Global Rich List
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Mitsubishi Motors
Title:
I-Shake-U
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Lowe AG
Title:
Lowe Xmas Mailing
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
IAAH/FUTAGO
Title:
i must create
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
britart.com
Title:
Very Public Art Gallery
Category:
Wireless
Award:
2004 Interactive Gold Pencil
Points:
25.0