The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 50.0
car, paddleball, snowman, train
Agency: Goodby Silverstein & Partners / San Francisco
Client: Discover Card
Category: Banners / Banner - Campaign
Points: 25.0
banner 1, banner 2, banner 3, 300x250, skyskraper
Agency: DoubleYou / Barcelona
Client: American Nike
Category: Banners / Banner - Campaign
Points: 25.0
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services
Category: Beyond the Banner
Points: 25.0
Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe
Category: Brand Gaming / Brand Gaming - Websites
Points: 25.0
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega
Category: Integrated Branding Campaign
Points: 25.0
What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 25.0
Global Rich List
Agency: POKE / London
Client: CARE International UK
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Lowe Xmas Mailing
Agency: Lowe AG / Zürich
Client: Lowe AG
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 25.0
i must create
Agency: IAAH / New Orleans
Client: IAAH/FUTAGO
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard
Category: Banners / Banner - Campaign
Points: 15.0
Scroll, Kite, Sky Day, Wheel, Sky Night
Agency: AgênciaClick / São Paulo
Client: Fiat Stilo - Brasil
Category: Banners / Banner - Campaign
Points: 15.0
Half Foot
Agency: AlmapBBDO / São Paulo
Client: Mizuno
Category: Banners / Banner - Single
Points: 15.0
GiftFinder Microsite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Discover Card
Category: Beyond the Banner
Points: 15.0
Keep the Ball Alive
Agency: AKQA / San Francisco
Client: Nike
Category: Beyond the Banner
Points: 15.0
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Agency: Goodby Silverstein & Partners / San Francisco
Client: Specialized
Category: Beyond the Banner / Beyond the Banner - Campaign
Points: 15.0
Teen Titans: Battle Blitz
Agency: Pop & Co. / New York
Client: Cartoon Network
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
Nikeplay.com - The Game
Agency: DoubleYou / Barcelona
Client: American Nike
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
USP Challenge
Agency: Pop & Co. / New York
Client: PUMA
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
Class of Tomorrow CD-ROM
Agency: J. Walter Thompson / Atlanta
Client: United States Marine Corps
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 15.0
Website ACHT FRANKFURT
Agency: Scholz & Volkmer / Wiesbaden
Client: ACHT FRANKFURT Digital Solutions
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 15.0
The Chrysler Crossfire Experience CD-ROM
Agency: Firstborn Multimedia / New York
Client: BBDO/The Arnell Group
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 15.0
Nike Lab
Agency: R/GA / New York
Client: Nike
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
The Inside Story
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden/Volvo S40
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Linotype Fontcomparer
Agency: Scholz & Volkmer / Wiesbaden
Client: Linotype Library
Category: E-Commerce / E-Commerce - Other Digital Advertising
Points: 15.0
Nike Goddess
Agency: R/GA / New York
Client: Nike
Category: E-Commerce / E-Commerce B2B - Web Sites
Points: 15.0
Nike iD
Agency: Framfab / Copenhagen
Client: Nike Europe
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
The Mystery of Dalarö
Agency: Fuel Europe / 1071 DB Amsterdam
Client: Volvo Cars of Europe
Category: Integrated Branding Campaign
Points: 15.0
Official FFM Site
Agency: Grupo W / Saltillo
Client: Flash for Mexico
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America
Category: Promotional Advertising / Promotional Advertising - CD-ROM
Points: 15.0
Lord of the Rings: Return of the King Interactive CD ROM
Agency: Blitz Digital Studios / North Hollywood
Client: New Line Cinema/Sponsored by Dell
Category: Promotional Advertising / Promotional Advertising - CD-ROM
Points: 15.0
RX Pocket Hard Drive
Agency: TeamOne Advertising / El Segundo
Client: Lexus
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 15.0
Sabrina Setlur/SABS
Agency: Neue Digitale / Frankfurt am Main
Client: 3p Pelham Power Production
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 15.0
Scholz & Volkmer Timesaver
Agency: Scholz & Volkmer / Wiesbaden
Client: Scholz & Volkmer
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 15.0
Gorgeous Website
Agency: UNIT 9 / London
Client: Gorgeous Enterprises
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 15.0
Self Promo Website
Agency: EyeballNYC / New York
Client: EyeballNYC
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 15.0
Colors, Grid, Capture
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard
Category: Banners / Banner - Campaign
Points: 10.0
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Agency: Hakuhodo Inc. / Tokyo
Client: World Exposition, Aichi, Japan
Category: Banners / Banner - Campaign
Points: 10.0
The Pitch
Agency: Dentsu / Tokyo
Client: Japan Advertising Council
Category: Banners / Banner - Single
Points: 10.0
AOL Adventure
Agency: AOL Brazil / São Paulo
Client: AOL Brazil
Category: Banners / Banner - Single
Points: 10.0
space150's version 10 movie
Agency: space150 / Minneapolis
Client: space150
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 10.0
Tiger Interventions
Agency: Bush Atkins / North Sydney
Client: Tiger Recording
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 10.0
Jimmy McGrath Photography
Agency: Juxt Interactive / Newport Beach
Client: Jimmy McGrath
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 10.0
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Best of Show Pencil
Points:
50.0
Client:
Discover Card
Title:
car, paddleball, snowman, train
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
American Nike
Title:
banner 1, banner 2, banner 3, 300x250, skyskraper
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Audi
Title:
Map
Category:
Banners / Banner - Single
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Beyond the Banner
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Nike Europe
Title:
Goooooal!
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
CARE International UK
Title:
Global Rich List
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Mitsubishi Motors
Title:
I-Shake-U
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Lowe AG
Title:
Lowe Xmas Mailing
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
IAAH/FUTAGO
Title:
i must create
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
britart.com
Title:
Very Public Art Gallery
Category:
Wireless
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Hewlett-Packard
Title:
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Fiat Stilo - Brasil
Title:
Scroll, Kite, Sky Day, Wheel, Sky Night
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Mizuno
Title:
Half Foot
Category:
Banners / Banner - Single
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Discover Card
Title:
GiftFinder Microsite
Category:
Beyond the Banner
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Keep the Ball Alive
Category:
Beyond the Banner
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Specialized
Title:
http://www.where-does-the-carbon-fiber-begin-and-the-aluminum-end.com, http://www.where-vibrations-go-to-die.com, http://www.nine-honking-inches-of-travel.com, http://www.30-years-of-ups-and-downs.com, http://www.it-knows.com
Category:
Beyond the Banner / Beyond the Banner - Campaign
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Cartoon Network
Title:
Teen Titans: Battle Blitz
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
American Nike
Title:
Nikeplay.com - The Game
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
PUMA
Title:
USP Challenge
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
United States Marine Corps
Title:
Class of Tomorrow CD-ROM
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
ACHT FRANKFURT Digital Solutions
Title:
Website ACHT FRANKFURT
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
BBDO/The Arnell Group
Title:
The Chrysler Crossfire Experience CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Volvo Cars Sweden/Volvo S40
Title:
The Inside Story
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Linotype Library
Title:
Linotype Fontcomparer
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Nike Europe
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Volvo Cars of Europe
Title:
The Mystery of Dalarö
Category:
Integrated Branding Campaign
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Flash for Mexico
Title:
Official FFM Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
New Line Cinema/Sponsored by Dell
Title:
Lord of the Rings: Return of the King Interactive CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Lexus
Title:
RX Pocket Hard Drive
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
3p Pelham Power Production
Title:
Sabrina Setlur/SABS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Timesaver
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Gorgeous Enterprises
Title:
Gorgeous Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
EyeballNYC
Title:
Self Promo Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2004 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett-Packard
Title:
Colors, Grid, Capture
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
World Exposition, Aichi, Japan
Title:
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Japan Advertising Council
Title:
The Pitch
Category:
Banners / Banner - Single
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
AOL Brazil
Title:
AOL Adventure
Category:
Banners / Banner - Single
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
BMW
Title:
BMW X5
Category:
Beyond the Banner
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
space150
Title:
space150's version 10 movie
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Tiger Recording
Title:
Tiger Interventions
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Jimmy McGrath
Title:
Jimmy McGrath Photography
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
