The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
NIKE MUSIC SHOE
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN
Category: Craft / Sound Design
Points: 25.0
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram
Category: Craft / Typography
Points: 25.0
The Wilderness Downtown
Agency: Milk+Koblin / New York
Client: Arcade Fire/Google
Category: Craft / Interface Design
Points: 25.0
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia
Category: Mobile Applications/Sites / Services
Points: 25.0
Nike+ GPS
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm
Client: MINI/BMW
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
adidas Originals Star Wars Cantina 2010
Agency: Sid Lee / Montreal
Client: adidas
Category: Online Films And Video / Video Remixes/Mashups - Single
Points: 25.0
Pink Ponies
Agency: john st. advertising / Toronto
Client: John St.
Category: Online Films And Video / Self-Promotion - Single
Points: 25.0
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Fast Ball
Agency: BBH / New York
Client: Google
Category: Websites & Microsites / Branded Games
Points: 25.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway
Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg
Client: Philharmoniker Hamburg
Category: Websites & Microsites / Services
Points: 25.0
Google Demo Slam
Agency: Google / NY
Client: Google Creative Lab
Category: Websites & Microsites / Self-Promotion
Points: 25.0
The Sound of Green
Agency: Akestam Holst / 10387
Client: The Swedish Post
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / E-Commerce
Points: 25.0
True Life Costs
Agency: DDB UK / London
Client: Volkswagen UK
Category: Websites & Microsites / Durable Goods
Points: 25.0
SHAPING ROOM
Agency: FIRM / Tokyo
Client: SHAPING ROOM
Category: Websites & Microsites / Corporate Website
Points: 25.0
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO
Category: Websites & Microsites / Consumer Goods
Points: 25.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
NIKE JAPAN
Title:
NIKE MUSIC SHOE
Category:
Craft / Sound Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Craft / Typography
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nokia
Title:
Own Voice
Category:
Mobile Applications/Sites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Mobile Applications/Sites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
adidas
Title:
adidas Originals Star Wars Cantina 2010
Category:
Online Films And Video / Video Remixes/Mashups - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Philharmoniker Hamburg
Title:
Sounds of Hamburg
Category:
Websites & Microsites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0