The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
A Little Grace
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Grace Annabella Anderson
Category: Collateral Design / Self-Promotion - Single Only
Points: 25.0
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
G,G,Tea-SOPRANO PEACH
Agency: TUGBOAT / Minato-ku
Client: Kirin Beverage Co.
Category: Package Design / Commercial Product Packaging
Points: 25.0
V.I.P. / SPECIAL L.A. ISSUE
Agency: MARC ATLAN DESIGN, INC. / VENICE
Client: BIG MAGAZINE, INC.
Category: Publication Design / Consumer Magazine Full Issue
Points: 25.0
Distrito Films
Agency: bl?k design / Mexico DF
Client: Distrito Films
Category: Brand and Corporate Identity / Corporate Identity
Points: 25.0
Target Halloween
Agency: Charles S. Anderson Design / Minneapolis
Client: Target Corp.
Category: Brand and Corporate Identity / Corporate Identity
Points: 25.0
Happy Festive Season Calendar
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Pro- Helvetia ( Swiss Arts Council)
Category: Direct Mail / Direct Mail: Single
Points: 25.0
London Outdoor, Tube station, Auckland, Dublin Exhibition
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 25.0
The Islands Of The Bahamas
Agency: Duffy / Minneapolis
Client: The Bahamas Ministry of Tourism
Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 25.0
Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 25.0
Paper Bag-1, Paper Bag-2, Paper Bag-3
Agency: TUGBOAT / Minato-ku
Client: BALS CORPORATION
Category: Package Design / Product Packaging: Campaign
Points: 25.0
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'
Agency: Wieden+Kennedy / Minato-ku
Client: W+K Tokyo Lab
Category: Package Design / Product Packaging: Campaign
Points: 25.0
5,- Euro, 10,- Euro, 100,- Euro
Agency: Jung von Matt AG / Hamburg
Client: Der kleine Nazareno (Organisation supporting Brazilian street kids)
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 25.0
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 25.0
AIGA Design Camp Poster
Agency: Charles S. Anderson Design / Minneapolis
Client: AIGA Minnesota
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Points: 25.0
Minneapolis College of Art and Design Admissions Catalog
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Minneapolis College of Art and Design
Category: Collateral Design / Self-Promotion - Single Only
Points: 25.0
Pancakes
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Semper
Category: Package Design / Commercial Product Packaging
Points: 25.0
Afro Magazine
Agency: Daddy buy me a Pony - a 9 November Union Company / CAPE TOWN
Client: Afro
Category: Publication Design / Trade Magazine Full Issue
Points: 25.0
car, paddleball, snowman, train
Agency: Goodby Silverstein & Partners / San Francisco
Client: Discover Card
Category: Banners / Banner - Campaign
Points: 25.0
banner 1, banner 2, banner 3, 300x250, skyskraper
Agency: DoubleYou / Barcelona
Client: American Nike
Category: Banners / Banner - Campaign
Points: 25.0
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services
Category: Beyond the Banner
Points: 25.0
Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe
Category: Brand Gaming / Brand Gaming - Websites
Points: 25.0
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega
Category: Integrated Branding Campaign
Points: 25.0
What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 25.0
Global Rich List
Agency: POKE / London
Client: CARE International UK
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Lowe Xmas Mailing
Agency: Lowe AG / Zürich
Client: Lowe AG
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 25.0
i must create
Agency: IAAH / New Orleans
Client: IAAH/FUTAGO
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
Kidnapped
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 25.0
Brain
Agency: Ogilvy & Mather / Singapore
Client: The Economist
Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Golf, Road Trip, Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Multi Colored Sweater Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Copy
Agency: BBDO Campaign GmbH / Duesseldorf
Client: Copy Center Koeln
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Gay. Straight, Musical Instruments, 3 Second rule
Agency: Matthew Vescovo / MTV / New York
Client: MTV
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 25.0
Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Career Maker
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 25.0
Vertical Football
Agency: TBWA\JAPAN / Tokyo
Client: Adidas
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation
Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Lost Paradise
Agency: Lobo / São Paulo
Client: Diesel
Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 25.0
Bikini, Shirt, Trousers
Agency: DDB London / London
Client: Harvey Nichols
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 25.0
Openings, Countdowns, Countdowns
Agency: la comunidad / Miami Beach
Client: MTV
Category: Broadcast Design / Broadcast Design: Network Identity
Points: 25.0
QUALIA
Agency: Hakuhodo Inc. / Minatoku
Client: Sony Corporation
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Client:
Grace Annabella Anderson
Title:
A Little Grace
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Virgin Atlantic
Title:
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Kirin Beverage Co.
Title:
G,G,Tea-SOPRANO PEACH
Category:
Package Design / Commercial Product Packaging
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
BIG MAGAZINE, INC.
Title:
V.I.P. / SPECIAL L.A. ISSUE
Category:
Publication Design / Consumer Magazine Full Issue
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Distrito Films
Title:
Distrito Films
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Target Corp.
Title:
Target Halloween
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Pro- Helvetia ( Swiss Arts Council)
Title:
Happy Festive Season Calendar
Category:
Direct Mail / Direct Mail: Single
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
adidas International
Title:
London Outdoor, Tube station, Auckland, Dublin Exhibition
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
The Bahamas Ministry of Tourism
Title:
The Islands Of The Bahamas
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Zine, Heart Brochure, Cling
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
BALS CORPORATION
Title:
Paper Bag-1, Paper Bag-2, Paper Bag-3
Category:
Package Design / Product Packaging: Campaign
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
W+K Tokyo Lab
Title:
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'
Category:
Package Design / Product Packaging: Campaign
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Der kleine Nazareno (Organisation supporting Brazilian street kids)
Title:
5,- Euro, 10,- Euro, 100,- Euro
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
AIGA Minnesota
Title:
AIGA Design Camp Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Minneapolis College of Art and Design
Title:
Minneapolis College of Art and Design Admissions Catalog
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Semper
Title:
Pancakes
Category:
Package Design / Commercial Product Packaging
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Afro
Title:
Afro Magazine
Category:
Publication Design / Trade Magazine Full Issue
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Discover Card
Title:
car, paddleball, snowman, train
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
American Nike
Title:
banner 1, banner 2, banner 3, 300x250, skyskraper
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Audi
Title:
Map
Category:
Banners / Banner - Single
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Beyond the Banner
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Nike Europe
Title:
Goooooal!
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Integrated Branding Campaign
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
CARE International UK
Title:
Global Rich List
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Mitsubishi Motors
Title:
I-Shake-U
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Lowe AG
Title:
Lowe Xmas Mailing
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
IAAH/FUTAGO
Title:
i must create
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
britart.com
Title:
Very Public Art Gallery
Category:
Wireless
Award:
2004 Interactive Gold Pencil
Points:
25.0
Client:
Axel Springer AG
Title:
Kidnapped
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
The Economist
Title:
Brain
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Golf, Road Trip, Amusement Park
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser-Busch
Title:
Multi Colored Sweater Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Copy Center Koeln
Title:
Copy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MTV
Title:
Gay. Straight, Musical Instruments, 3 Second rule
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Sony PlayStation
Title:
Gravity Boots, Gravity Bomb, Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Cog, Everyday, Sense
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Vertical Football
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Lost Paradise
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Bikini, Shirt, Trousers
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MTV
Title:
Openings, Countdowns, Countdowns
Category:
Broadcast Design / Broadcast Design: Network Identity
Award:
2004 Design Gold Pencil
Points:
25.0
Client:
Sony Corporation
Title:
QUALIA
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2004 Design Gold Pencil
Points:
25.0
