The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Milk Get the Glass Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board
Category: Brand Gaming / Online
Points: 25.0
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga
Category: Public Service/Cultural Institutions/Educational / Mobile
Points: 25.0
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines
Category: Public Service/Cultural Institutions/Educational / Microsites
Points: 25.0
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: PLUS
Category: Self-Promotion / Websites
Points: 25.0
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 25.0
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
be oNline B
Agency: AATOAA
Client: Arcade Fire
Category: Online Branded Content / Single
Points: 25.0
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Mobile Advertising / Single
Points: 25.0
NewsBreaker Live
Agency: SS+K / New York
Client: msnbc.com
Category: Brand Gaming / Offline
Points: 25.0
SOL Comments
Agency: MediaFront AS / Oslo
Client: Scandinavia Online
Category: Banners - Fixed Space / Single
Points: 25.0
Picturetown
Agency: MRM Worldwide / New York
Client: Nikon
Category: Web Sites / Community-driven
Points: 25.0
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Domino's
Category: Web Sites / E-Commerce
Points: 25.0
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD.
Category: Microsites / Campaigns
Points: 25.0
MINIMALISM
Agency: TAXI 2 / Toronto
Client: MINI Canada
Category: Microsites / Product-Specific Subsites
Points: 25.0
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev
Category: Microsites / Corporate Image
Points: 25.0
Milk Get the Glass Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board
Category: Microsites / Corporate Image
Points: 25.0
Clubman
Agency: glue London / London
Client: MINI
Category: Banners - Dynamic / Campaign
Points: 25.0
Impossible is nothing
Agency: netthink / Madrid
Client: adidas
Category: Banners - Dynamic / Single
Points: 25.0
State of Mind
Agency: glue London / London
Client: Royal Marines
Category: Banners - Fixed Space / Campaign
Points: 25.0
GORILLA
Agency: Fallon London / London
Client: CADBURY DAIRY MILK
Category: Online Branded Content / Single
Points: 25.0
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD.
Category: Integrated Branding Campaign / Interactive Only
Points: 25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Brailleliga
Title:
A Blind Call
Category:
Public Service/Cultural Institutions/Educational / Mobile
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
No More Landmines
Title:
Dangerous Ground Project
Category:
Public Service/Cultural Institutions/Educational / Microsites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Main Taxi Frankfurt
Title:
The Piss Screen
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Scandinavia Online
Title:
SOL Comments
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Nikon
Title:
Picturetown
Category:
Web Sites / Community-driven
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI Canada
Title:
MINIMALISM
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Royal Marines
Title:
State of Mind
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
CADBURY DAIRY MILK
Title:
GORILLA
Category:
Online Branded Content / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0