The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike+
Agency: R/GA / New York
Client: Nike
Category: Brand Gaming/Applications / Online
Points: 25.0
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Integrated Branding Campaign
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
BIG SHADOW
Agency: GT INC. / Tokyo
Client: Microsoft Corporation.(Japan)
Category: Other Interactive Digital Media
Points: 25.0
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada - Dove
Category: Online Branded Content / Business to Consumer
Points: 25.0
LOST – Interactive E-Mail Campaign
Agency: Jung von Matt AG / Hamburg
Client: ProSieben Television GmbH
Category: Email Marketing / Business to Consumer
Points: 25.0
Timing
Agency: TBWA\Chiat\Day / New York
Client: Sprint
Category: Wireless/Mobile Advertising / Business to Consumer
Points: 25.0
Stockholm the musical
Agency: Farfar / Stockholm
Client: Visit Sweden
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 25.0
The Chain
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Web Sites / Business to Consumer
Points: 25.0
Bodygroom Electric Shaver
Agency: Tribal DDB / New York
Client: Philips Norelco
Category: Microsites / Business to Consumer
Points: 25.0
DAYDREAM
Agency: qubibi / Tokyo
Client: Weave Toshi
Category: Microsites / Business to Consumer
Points: 25.0
GTI Banner Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 25.0
The Banner Kamasutra/1.000 Positions
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland RedX Club
Category: Banners - Dynamic / Business to Consumer - Single
Points: 25.0
Peg Solitaire
Agency: AlmapBBDO / São Paulo
Client: Greenpeace
Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 25.0
Nike+
Agency: R/GA / New York
Client: Nike
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 25.0
Client:
Nike
Title:
Nike+
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
mono
Title:
monoface
Category:
Self-Promotion / Web Sites
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Microsoft Corporation.(Japan)
Title:
BIG SHADOW
Category:
Other Interactive Digital Media
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Unilever Canada - Dove
Title:
Evolution
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
ProSieben Television GmbH
Title:
LOST – Interactive E-Mail Campaign
Category:
Email Marketing / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Sprint
Title:
Timing
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Visit Sweden
Title:
Stockholm the musical
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Optimo
Title:
Optimo
Category:
Web Sites / E-Commerce
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Chain
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Philips Norelco
Title:
Bodygroom Electric Shaver
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Weave Toshi
Title:
DAYDREAM
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Kabel Deutschland RedX Club
Title:
The Banner Kamasutra/1.000 Positions
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Greenpeace
Title:
Peg Solitaire
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2007 Interactive Gold Pencil
Points:
25.0