The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza
Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
Faktum Hotels
Agency: Forsman & Bodenfors / Gothenburg
Client: Faktum
Category: Craft / Photography
Points: 25.0
Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images
Category: User Experience Design / Usability
Points: 25.0
OneNike
Agency: R/GA / New York
Client: Nike
Category: User Experience Design / Information Architecture
Points: 25.0
Amphibiox
Agency: SMFB / Oslo
Client: Geox
Category: User Experience Design / Visual Design
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films & Video / Music Videos
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Online Films & Video / Music Videos
Points: 25.0
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers
Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books
Category: Craft / Animation/Motion Graphics
Points: 25.0
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas
Category: User Experience Design / Interaction Design
Points: 25.0
Swedens Largest Energy Experiment
Agency: Forsman & Bodenfors / Gothenburg
Client: E.ON
Category: User Experience Design / Interaction Design
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: User Experience Design / Interaction Design
Points: 25.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 25.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Websites / Branded Games
Points: 25.0
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Mobile Applications/Sites / Augmented Reality
Points: 25.0
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes
Category: Online Films & Video / Long Form - Single
Points: 25.0
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Online Films & Video / Short Form - Single
Points: 25.0
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego
Category: Websites / Services
Points: 25.0
My Time Is Now
Agency: Stinkdigital / London
Client: Nike
Category: Websites / Consumer Goods
Points: 25.0
ParaNorman Website
Agency: Wieden+Kennedy / Portland
Client: Laika Studios
Category: Websites / Consumer Goods
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Client:
Red Tomato Pizza
Title:
VIP Fridge Magnet
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Faktum
Title:
Faktum Hotels
Category:
Craft / Photography
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Geox
Title:
Amphibiox
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Animation/Motion Graphics
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Adidas
Title:
adidas Window Shopping
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
E.ON
Title:
Swedens Largest Energy Experiment
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Mobile Applications/Sites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
DC Shoes
Title:
DC Shoes: Ken Block's Gymkhana Five
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Don?t make up and drive
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Websites / Services
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Laika Studios
Title:
ParaNorman Website
Category:
Websites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0