The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Jimmy McGrath Photography
Agency: Juxt Interactive / Newport Beach
Client: Jimmy McGrath
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 10.0
Face of the future
Agency: Mother Advertising Ltd / London
Client: Xelibri
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 10.0
Get Real Video
Agency: fairly painless advertising / holland
Client: Herman Miller Inc.
Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 10.0
Bottles
Agency: TDA Advertising & Design / Boulder
Client: Izze Beverage Company
Category: Package Design / Commercial Product Packaging
Points: 10.0
Business Cards
Agency: Rethink / Vancouver
Client: Jennifer Grais Interior Design
Category: Brand and Corporate Identity / Corporate Identity
Points: 10.0
Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper
Category: Direct Mail / Direct Mail: Single
Points: 10.0
Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o
Agency: Anothermountainman Communications / Hong Kong
Client: Para/Site Art Space
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 10.0
Christian Northeast
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
Colors, Grid, Capture
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard
Category: Banners / Banner - Campaign
Points: 10.0
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Agency: Hakuhodo Inc. / Tokyo
Client: World Exposition, Aichi, Japan
Category: Banners / Banner - Campaign
Points: 10.0
The Pitch
Agency: Dentsu / Tokyo
Client: Japan Advertising Council
Category: Banners / Banner - Single
Points: 10.0
AOL Adventure
Agency: AOL Brazil / São Paulo
Client: AOL Brazil
Category: Banners / Banner - Single
Points: 10.0
space150's version 10 movie
Agency: space150 / Minneapolis
Client: space150
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 10.0
Tiger Interventions
Agency: Bush Atkins / North Sydney
Client: Tiger Recording
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 10.0
Funeral
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Men's Journal
Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
e-Brochure
Agency: Digitas / Boston
Client: Saab
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 10.0
GRAND HYATT TOKYO TOUR CD-ROM
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
Discover The Phaeton
Agency: Tribal DDB / london
Client: Volkswagen
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
Certified Pre-Owned
Agency: IQ television group / Atlanta
Client: Audi of America
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 10.0
Napster Launch
Agency: Venables, Bell & Partners / San Francisco
Client: Napster
Category: Integrated Branding Campaign
Points: 10.0
Skyhigh Airlines
Agency: WONGDOODY / Seattle
Client: Alaska Airlines
Category: Integrated Branding Campaign
Points: 10.0
NO ITEMS
Agency: CP Interactive / madrid
Client: AMNESTY INTERNATIONAL SPAIN
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 10.0
Resist
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Mexican Cities
Agency: Grupo W / Saltillo
Client: Tourism of Mexico
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Tokyo Scanner
Agency: MORI Building / Minato-Ku
Client: MORI Building
Category: Promotional Advertising / Promotional Advertising - CD-ROM
Points: 10.0
Bird
Agency: Ogilvy & Mather / London
Client: Ford Sportka
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 10.0
Hooptown
Agency: R/GA / New York
Client: Nike
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
Identity - Official Website
Agency: Big Spaceship / Brooklyn
Client: Columbia Pictures / Sony Pictures Digital Networks
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
Buddy
Agency: Truth and Advertising / Santa Ana
Client: Truth and Advertising
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 10.0
www.pjddb.com
Agency: Tribal DDB / Vancouver
Client: Palmer Jarvis DDB
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 10.0
Breakfast, Water, Shower
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces
Category: Collateral Advertising / Collateral Posters: Single
Points: 10.0
Bulldozer, Street Sweeper, Drome
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Kraft Foods (M) Sdn Bhd
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods
Agency: Wowza / Minneapolis
Client: 3rd Lair Skatepark-Proshop
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Invites
Agency: Campbell Doyle Dye / London
Client: Venville
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Parking, Footie, Dumped, Haircut
Agency: Banks Hoggins O'Shea FCB / London
Client: Beiersdorf/Nivea for men
Category: Consumer Radio / Consumer Radio: Campaign
Points: 10.0
Little Girl
Agency: DeVito/Verdi / New York
Client: Mount Sinai
Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Geek, Outfit, Flaps
Agency: Fallon / Minneapolis
Client: CITI
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Role Reversal
Agency: Cliff Freeman & Partners / New York
Client: Value City
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Just Works (Cog Spoof)
Agency: WCRS Limited / London
Client: 118 118 The Number
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Dance, Coffee, Reptile
Agency: Colenso BBDO / Auckland
Client: Monaco
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 10.0
Keep your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Bud Light Institute
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light
Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Park It On Your Desktop
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 10.0
Lions
Agency: Saatchi & Saatchi / bangkok
Client: ! Indosport (Thailand)
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 10.0
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Agency: Marcus Thomas LLC / Cleveland
Client: Cleveland Indians
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 10.0
Client:
Jimmy McGrath
Title:
Jimmy McGrath Photography
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Xelibri
Title:
Face of the future
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Herman Miller Inc.
Title:
Get Real Video
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Izze Beverage Company
Title:
Bottles
Category:
Package Design / Commercial Product Packaging
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Jennifer Grais Interior Design
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Arctic Paper
Title:
Wood on Wood
Category:
Direct Mail / Direct Mail: Single
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Para/Site Art Space
Title:
Art Mart - 1: party 2: martini available at 1/5 3: art-dec-o
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Sprite
Title:
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Merrydown
Title:
Christian Northeast
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2004 Design Bronze Pencil
Points:
10.0
Client:
Hewlett-Packard
Title:
Colors, Grid, Capture
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
World Exposition, Aichi, Japan
Title:
The Carp and the Dragonfly, Oryzias Latipes and a Drop of Water, The Leaf and the Leaf Butterfly, The Branch and the Preying Mantis
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Japan Advertising Council
Title:
The Pitch
Category:
Banners / Banner - Single
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
AOL Brazil
Title:
AOL Adventure
Category:
Banners / Banner - Single
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
BMW
Title:
BMW X5
Category:
Beyond the Banner
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
space150
Title:
space150's version 10 movie
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Tiger Recording
Title:
Tiger Interventions
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Wenner Media/ Men's Journal
Title:
Funeral
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Saab
Title:
e-Brochure
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Mori Hospitality Corporation
Title:
GRAND HYATT TOKYO TOUR CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Discover The Phaeton
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Audi of America
Title:
Certified Pre-Owned
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Napster
Title:
Napster Launch
Category:
Integrated Branding Campaign
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Alaska Airlines
Title:
Skyhigh Airlines
Category:
Integrated Branding Campaign
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
AMNESTY INTERNATIONAL SPAIN
Title:
NO ITEMS
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
American Cancer Society
Title:
Resist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Tourism of Mexico
Title:
Mexican Cities
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
MORI Building
Title:
Tokyo Scanner
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Ford Sportka
Title:
Bird
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Hooptown
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Columbia Pictures / Sony Pictures Digital Networks
Title:
Identity - Official Website
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Truth and Advertising
Title:
Buddy
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Palmer Jarvis DDB
Title:
www.pjddb.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2004 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Breakfast, Water, Shower
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
US Army-Special Forces
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Kraft Foods (M) Sdn Bhd
Title:
Bulldozer, Street Sweeper, Drome
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
3rd Lair Skatepark-Proshop
Title:
Bone-Head Lawyers, High-Dollar Paraphernalia, Blister Pods
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Venville
Title:
Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Beiersdorf/Nivea for men
Title:
Parking, Footie, Dumped, Haircut
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Mount Sinai
Title:
Little Girl
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
CITI
Title:
Geek, Outfit, Flaps
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Value City
Title:
Role Reversal
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
118 118 The Number
Title:
Just Works (Cog Spoof)
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Monaco
Title:
Dance, Coffee, Reptile
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Department of Transport
Title:
Keep your Distance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Labatt Breweries - Bud Light
Title:
Bud Light Institute
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Park It On Your Desktop
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
! Indosport (Thailand)
Title:
Lions
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Ritchie McCaw, Tana Umaga, Jonah Lomu, Martin Johnson
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
Client:
Cleveland Indians
Title:
Mowing the Lawn, Cleaning the Gutters, Doing the Laundry
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Bronze Pencil
Points:
10.0
