The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Cog
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Consumer Television Over :30 Single
Points: 50.0
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
Brain
Agency: Ogilvy & Mather / Singapore
Client: The Economist
Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Golf, Road Trip, Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Multi Colored Sweater Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Copy
Agency: BBDO Campaign GmbH / Duesseldorf
Client: Copy Center Koeln
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Gay. Straight, Musical Instruments, 3 Second rule
Agency: Matthew Vescovo / MTV / New York
Client: MTV
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 25.0
Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Career Maker
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 25.0
Vertical Football
Agency: TBWA\JAPAN / Tokyo
Client: Adidas
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation
Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Kidnapped
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 25.0
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong
Client: adidas Australia
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Bikini, Shirt, Trousers
Agency: DDB London / London
Client: Harvey Nichols
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 25.0
Cops
Agency: DDB London / London
Client: Volkswagen
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Outdoor / Outdoor: Campaign
Points: 25.0
Vertical Football
Agency: TBWA\JAPAN / Tokyo
Client: Adidas
Category: Outdoor / Outdoor: Single
Points: 25.0
Window Flyer
Agency: Colenso BBDO / Auckland
Client: Environment Waikato
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 25.0
Bridge, Van, Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
Bridge
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 25.0
Playground
Agency: WONGDOODY / Seattle
Client: M.A.V.I.A. (Mothers Against Violence In America)
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Department of Roads, Fresh Flowers, Hamilton Parish
Agency: Colenso BBDO / Auckland
Client: Environment Waikato
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Music, Subway, Bar code, Digital Watch
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley Office Equipment
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Cog
Agency: Wieden+Kennedy / London
Client: Honda
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Banner, Gondola, Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 15.0
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Bars, Rings, Beam
Agency: Foote Cone & Belding Singapore / Singapore
Client: Terminal One
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
bottle, Cards, Matches, Posters, Ads
Agency: Campbell Doyle Dye / London
Client: Merrydown
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Pool, Field, Playground
Agency: Sil Ad (KL) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
BSSP 10th Anniversary Invites
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Butler, Shine, Stern & Partners
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Koeberg, Swimming pool, Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Drama, Remind Me, Chinese Office
Agency: BBDO / New York
Client: Fed Ex
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Mountain
Agency: TBWALondon / London
Client: Sony PlayStation 2
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Worms
Agency: BBDO / Bangkok
Client: Uni President (Thailand) Co., Ltd.
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Best of Show Pencil
Points:
50.0
Client:
Virgin Atlantic
Title:
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
The Economist
Title:
Brain
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Golf, Road Trip, Amusement Park
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser-Busch
Title:
Multi Colored Sweater Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Copy Center Koeln
Title:
Copy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MTV
Title:
Gay. Straight, Musical Instruments, 3 Second rule
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Sony PlayStation
Title:
Gravity Boots, Gravity Bomb, Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Fed Ex
Title:
Career Maker
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Cog, Everyday, Sense
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Vertical Football
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Axel Springer AG
Title:
Kidnapped
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
adidas Australia
Title:
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Bikini, Shirt, Trousers
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Cops
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Merrydown
Title:
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Category:
Outdoor / Outdoor: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Vertical Football
Category:
Outdoor / Outdoor: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Environment Waikato
Title:
Window Flyer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
United Way of Lower Mainland
Title:
Bridge, Van, Park
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
United Way of Lower Mainland
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
M.A.V.I.A. (Mothers Against Violence In America)
Title:
Playground
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Environment Waikato
Title:
Department of Roads, Fresh Flowers, Hamilton Parish
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Bisley Office Equipment
Title:
Music, Subway, Bar code, Digital Watch
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
US Army-Special Forces
Title:
Banner, Gondola, Wall
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Harley Davidson
Title:
Tattoo
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Terminal One
Title:
Bars, Rings, Beam
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Merrydown
Title:
bottle, Cards, Matches, Posters, Ads
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Sony (Malaysia) Sdn Bhd
Title:
Pool, Field, Playground
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Butler, Shine, Stern & Partners
Title:
BSSP 10th Anniversary Invites
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Apartheid Museum
Title:
Koeberg, Swimming pool, Redheads
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation 2
Title:
Mountain
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Uni President (Thailand) Co., Ltd.
Title:
Worms
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
