The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Heidies
Agency: Farfar / Stockholm
Client: Diesel
Category: Online Branded Content / Business to Consumer
Points: 10.0
Non plus ultra - Wall Calendar 2006
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 10.0
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH
Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 10.0
Blinkville
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: DJ Blink
Category: Self-Promotion / Web Sites
Points: 10.0
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Integrated Branding Campaign
Points: 10.0
Jet Blue Integrated
Agency: JWT/ New York
Client: JetBlue
Category: Integrated Branding Campaign
Points: 10.0
The First Internet Fire
Agency: McKinney / Durham
Client: Full Frame Documentary Film Festival
Category: Other Interactive Digital Media
Points: 10.0
Follow the White Rabbit
Agency: Profero / London
Client: MINI
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 10.0
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 10.0
Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore
Client: Diageo
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 10.0
Apple Camp
Agency: Apple Computer / Cupertino
Client: Apple
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 10.0
Come Home to The Simpsons
Agency: devilfish / London
Client: Sky One
Category: Online Branded Content / Business to Consumer
Points: 10.0
Hairy-Mail
Agency: Arnold / Boston
Client: American Legacy Foundation/truth
Category: Email Marketing / Public Service/Non-Profit/ Educational
Points: 10.0
Treo 680 Bus Shelter
Agency: AKQA / San Francisco
Client: Palm
Category: Wireless/Mobile Advertising / Business to Consumer
Points: 10.0
MINI Turn Your Mobile
Agency: Interone Worldwide GmbH / Muenchen
Client: MINI Brandmanagement
Category: Wireless/Mobile Advertising / Business to Consumer
Points: 10.0
The Hunt
Agency: Euro RSCG 4D / Amstelveen
Client: Volvo Cars Corporation
Category: Brand Gaming/Applications / Online
Points: 10.0
How to party
Agency: Farfar / Stockholm
Client: The Swedish alcohol committee
Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 10.0
Nike Air
Agency: Big Spaceship / Brooklyn
Client: Nike
Category: Web Sites / Business to Consumer
Points: 10.0
Getty Images - 10 ways
Agency: Great Works / Stockholm
Client: Getty Images
Category: Web Sites / Business to Consumer
Points: 10.0
Paper Mural
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia)
Category: Environmental Design / Single
Points: 10.0
MTV Canada Station ID's
Agency: Head Gear Animation / Toronto
Client: MTV Canada
Category: Broadcast Design / Campaign
Points: 10.0
Anorexia Mailing "Slim, slimmer, dead"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.magersucht.de (Anorexia)
Category: Direct Mail / Single
Points: 10.0
Parabol AM
Agency: section.d design.communication gmbh / Wien
Client: Parabol AM
Category: Publication Design / Magazine Design
Points: 10.0
Dali Llibres
Agency: Bis Dixit / Barcelona
Client: Fundació Gala Salvador Dalí
Category: Publication Design / Book Design
Points: 10.0
Senior Library 2005
Agency: School of Visual Arts / New York
Client: School of Visual Arts
Category: Publication Design / Book Design
Points: 10.0
Day of German Design
Agency: Ligalux GmbH / Hamburg
Client: Ligalux GmbH
Category: Environmental Design / Campaign
Points: 10.0
Corners: Border
Agency: BBDO / New York
Client: BBC World
Category: Environmental Design / Single
Points: 10.0
Corners: Soldier
Agency: BBDO / New York
Client: BBC World
Category: Environmental Design / Single
Points: 10.0
SLOW DOWN CLIMATE CHANGE
Agency: CP PROXIMITY / Barcelona
Client: FUNDACION NATURA
Category: Microsites / Public Service/Non-Profit/ Educational
Points: 10.0
Paper Brick Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia)
Category: Environmental Design / Single
Points: 10.0
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 10.0
Udder
Agency: Y&R Singapore / Singapore
Client: Malaysia Dairy Industries
Category: Collateral Design / Posters - Single
Points: 10.0
5,0 Original
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Carlsberg Group Germany
Category: Package Design / Campaign
Points: 10.0
@home Shopping Bags
Agency: Riot / Cape Town
Client: @home
Category: Package Design / Campaign
Points: 10.0
The Dew of Longevity
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Tropical Plant Resources Research Institute
Category: Package Design / Campaign
Points: 10.0
Mac Pro
Agency: Apple Computer / Cupertino
Client: Apple
Category: Package Design / Single
Points: 10.0
iPod shuffle
Agency: Apple Computer / Cupertino
Client: Apple
Category: Package Design / Single
Points: 10.0
+10 Logo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Points: 10.0
Frank Lloyd Wright
Agency: Ogilvy & Mather / Chicago
Client: Landmarks Preservation Council of Illinois
Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 10.0
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe
Category: Consumer Television / :30/:25 - Single
Points: 10.0
G4 Trek 2.0 TV: "Cribs"
Agency: 72andSunny / El Segundo
Client: G4
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
parents
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo condoms
Category: Consumer Radio / Campaign
Points: 10.0
Dinning Room
Agency: Grey Worldwide South Africa / Johannesburg
Client: Geronimo's Condoms
Category: Consumer Radio / Single
Points: 10.0
Children See, Children Do
Agency: DDB Sydney / Ultimo
Client: NAPCAN
Category: Public Service/Political Television / Single
Points: 10.0
Bears
Agency: Arnold / Boston
Client: American Legacy Foundation/truth
Category: Public Service/Political Radio / Single
Points: 10.0
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF
Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 10.0
Guns
Agency: Y&R Asia / Singapore
Client: IANSA
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 10.0
Leaves
Agency: Saatchi & Saatchi NZ / Auckland
Client: World Wildlife Fund
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 10.0
Client:
Diesel
Title:
Heidies
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Non plus ultra - Wall Calendar 2006
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
DJ Blink
Title:
Blinkville
Category:
Self-Promotion / Web Sites
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
JetBlue
Title:
Jet Blue Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Full Frame Documentary Film Festival
Title:
The First Internet Fire
Category:
Other Interactive Digital Media
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Follow the White Rabbit
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Audi AG
Title:
Audi R8
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Johnnie Walker Digital PA
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Apple Camp
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Sky One
Title:
Come Home to The Simpsons
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Hairy-Mail
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Palm
Title:
Treo 680 Bus Shelter
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
MINI Brandmanagement
Title:
MINI Turn Your Mobile
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Volvo Cars Corporation
Title:
The Hunt
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
The Swedish alcohol committee
Title:
How to party
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
NikeStore
Category:
Web Sites / E-Commerce
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Air
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Getty Images - 10 ways
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Hewlett Packard (Malaysia)
Title:
Paper Mural
Category:
Environmental Design / Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
MTV Canada
Title:
MTV Canada Station ID's
Category:
Broadcast Design / Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
MHD
Title:
Crow
Category:
Broadcast Design / Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
www.magersucht.de (Anorexia)
Title:
Anorexia Mailing "Slim, slimmer, dead"
Category:
Direct Mail / Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Parabol AM
Title:
Parabol AM
Category:
Publication Design / Magazine Design
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Fundació Gala Salvador Dalí
Title:
Dali Llibres
Category:
Publication Design / Book Design
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
School of Visual Arts
Title:
Senior Library 2005
Category:
Publication Design / Book Design
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Ligalux GmbH
Title:
Day of German Design
Category:
Environmental Design / Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
BBC World
Title:
Corners: Border
Category:
Environmental Design / Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
BBC World
Title:
Corners: Soldier
Category:
Environmental Design / Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
FUNDACION NATURA
Title:
SLOW DOWN CLIMATE CHANGE
Category:
Microsites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Hewlett Packard (Malaysia)
Title:
Paper Brick Wall
Category:
Environmental Design / Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Malaysia Dairy Industries
Title:
Udder
Category:
Collateral Design / Posters - Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Carlsberg Group Germany
Title:
5,0 Original
Category:
Package Design / Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
@home
Title:
@home Shopping Bags
Category:
Package Design / Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Tropical Plant Resources Research Institute
Title:
The Dew of Longevity
Category:
Package Design / Campaign
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Mac Pro
Category:
Package Design / Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
iPod shuffle
Category:
Package Design / Single
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
+10 Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2007 Design Bronze Pencil
Points:
10.0
Client:
Landmarks Preservation Council of Illinois
Title:
Frank Lloyd Wright
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Red Stripe
Title:
Foot Doctor
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
G4
Title:
G4 Trek 2.0 TV: "Cribs"
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
geronimo condoms
Title:
parents
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Geronimo's Condoms
Title:
Dinning Room
Category:
Consumer Radio / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
NAPCAN
Title:
Children See, Children Do
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation/truth
Title:
Bears
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
IANSA
Title:
Guns
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
World Wildlife Fund
Title:
Leaves
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
