The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Tate Tracks
Agency: Fallon / London
Client: Tate Modern
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Points: 50.0
"Patterns"
Agency: Lowe & Partners / Petaling Jaya
Client: Ridsect Roachtrap
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Ballprints
Agency: BBDO Argentina / Vicente Lopez
Client: Nike
Category: Outdoor / Outdoor - Campaign
Points: 25.0
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd
Category: Collateral / P.O.P. and In-Store - Single
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd
Category: Collateral / Posters - Campaign
Points: 25.0
Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth
Category: Public Service/Political Radio / Single
Points: 25.0
Drunken Navigationsystem
Agency: Publicis Zürich AG / Zürich
Client: Blue Cross
Category: Public Service/Political Radio / Campaign
Points: 25.0
Growth Spurt
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 25.0
France
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 25.0
Growth Spurt, Doug, France
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Campaign
Points: 25.0
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Trade
Agency: TBWAChiatDay / New York
Client: Skittles
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Dinner
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Bald
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet
Category: Consumer Television / Under $50,000 Budget - Campaign
Points: 25.0
Videogame
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola
Category: Cinema or Non-Broadcast / Single
Points: 25.0
Fish Market/Surprise/Wedding
Agency: Ogilvy & Mather / New York
Client: Foster's
Category: Cinema or Non-Broadcast / Campaign
Points: 25.0
The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Points: 25.0
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Points: 25.0
The Gamekillers Campaign
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 25.0
Tate Tracks
Agency: Fallon / London
Client: Tate Modern
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 15.0
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods
Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 15.0
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable
Category: Outdoor / Outdoor: Single
Points: 15.0
Red
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd
Category: Collateral / P.O.P. and In-Store - Single
Points: 15.0
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 15.0
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Collateral / Posters - Single
Points: 15.0
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Collateral / Posters - Single
Points: 15.0
Lego -
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Collateral / Posters - Campaign
Points: 15.0
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF
Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 15.0
Search Engine
Agency: Ogilvy & Mather / Cape Town
Client: WWF
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 15.0
Not Here But Now, Gaza-Zürich
Agency: walker / Zürich
Client: Amnesty International
Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 15.0
Not Here But Now
Agency: walker / Zürich
Client: Amnesty International
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth
Category: Public Service/Political Radio / Campaign
Points: 15.0
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council
Category: Public Service/Political Radio / Campaign
Points: 15.0
The Day You Went To Work
Agency: Gorgeous Enterprises / London
Client: Transport For London
Category: Public Service/Political Television / Single
Points: 15.0
Wrestling
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 15.0
Celebrity
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Consumer Radio / Campaign
Points: 15.0
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Award:
2007 Advertising Best of Show Pencil
Points:
50.0
Client:
Ridsect Roachtrap
Title:
"Patterns"
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Lego
Title:
Lego - Train Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Ballprints
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Penline Sdn Bhd
Title:
INK
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Blue Cross
Title:
Drunken Navigationsystem
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Growth Spurt
Category:
Consumer Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
France
Category:
Consumer Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Growth Spurt, Doug, France
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever - Dove
Title:
Evolution
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Trade
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Leak
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Fever, Heart to Heart, Videogame
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Dinner
Category:
Consumer Television / :20 and Under - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard, Trade, Leak
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Arnet
Title:
Bald
Category:
Consumer Television / Under $50,000 Budget - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Videogame
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Foster's
Title:
Fish Market/Surprise/Wedding
Category:
Cinema or Non-Broadcast / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever - AXE
Title:
The Gamekillers Television Show
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever - AXE
Title:
The Gamekillers Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Allume Systems/StuffIt Deluxe
Title:
China
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Outdoor / Outdoor: Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Penline Sdn Bhd
Title:
Red
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego - Fire Station
Category:
Collateral / Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego - Hangar
Category:
Collateral / Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
WWF
Title:
Search Engine
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Not Here But Now, Gaza-Zürich
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Not Here But Now
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Pay Attention
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Transport For London
Title:
The Day You Went To Work
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Combos
Title:
Wrestling
Category:
Consumer Radio / Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Celebrity
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
