The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike+
Agency: R/GA / New York
Client: Nike
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 50.0
Stockholm the musical
Agency: Farfar / Stockholm
Client: Visit Sweden
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 25.0
Peg Solitaire
Agency: AlmapBBDO / São Paulo
Client: Greenpeace
Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 25.0
The Banner Kamasutra/1.000 Positions
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland RedX Club
Category: Banners - Dynamic / Business to Consumer - Single
Points: 25.0
GTI Banner Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 25.0
DAYDREAM
Agency: qubibi / Tokyo
Client: Weave Toshi
Category: Microsites / Business to Consumer
Points: 25.0
Bodygroom Electric Shaver
Agency: Tribal DDB / New York
Client: Philips Norelco
Category: Microsites / Business to Consumer
Points: 25.0
The Chain
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Web Sites / Business to Consumer
Points: 25.0
Nike+
Agency: R/GA / New York
Client: Nike
Category: Brand Gaming/Applications / Online
Points: 25.0
Timing
Agency: TBWA\Chiat\Day / New York
Client: Sprint
Category: Wireless/Mobile Advertising / Business to Consumer
Points: 25.0
LOST – Interactive E-Mail Campaign
Agency: Jung von Matt AG / Hamburg
Client: ProSieben Television GmbH
Category: Email Marketing / Business to Consumer
Points: 25.0
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada - Dove
Category: Online Branded Content / Business to Consumer
Points: 25.0
BIG SHADOW
Agency: GT INC. / Tokyo
Client: Microsoft Corporation.(Japan)
Category: Other Interactive Digital Media
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Integrated Branding Campaign
Points: 25.0
Nike+
Agency: R/GA / New York
Client: Nike
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 25.0
Water Purifier
Agency: AgênciaClick / São Paulo
Client: Brastemp
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 15.0
Virgin Casino
Agency: Lean Mean Fighting Machine / London
Client: Virgin Games
Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
Colored/Whites Banner
Agency: DDB Seattle / Seattle
Client: RememberSegregation.org
Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 15.0
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 15.0
GORILLA
Agency: CONTRAPUNTO / Madrid
Client: WWF/ADENA
Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Points: 15.0
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Microsites / Business to Consumer
Points: 15.0
Brittlelactica: Planet in Need
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board
Category: Microsites / Business to Consumer
Points: 15.0
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany
Category: Microsites / Business to Business
Points: 15.0
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Category: Microsites / Public Service/Non-Profit/ Educational
Points: 15.0
UNIQLO.COM
Agency: tha ltd. / Tokyo
Client: UNIQLO INC.
Category: Web Sites / Business to Consumer
Points: 15.0
Nastuh Abootalebi
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Nastuh Abootalebi
Category: Web Sites / Business to Consumer
Points: 15.0
Heidies
Agency: Farfar / Stockholm
Client: Diesel
Category: Web Sites / Business to Consumer
Points: 15.0
SNEEZE AID
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY)
Category: Web Sites / E-Commerce
Points: 15.0
Semillero
Agency: Grupo W / Saltillo
Client: Semillero, Creatives School
Category: Web Sites / Public Service/Non-Profit/ Educational
Points: 15.0
The Stuntman
Agency: Grupo W / Saltillo
Client: Unilever - Rexona
Category: Brand Gaming/Applications / Online
Points: 15.0
Hear the difference
Agency: Akestam Holst / Stockholm
Client: Spring Mobile
Category: Wireless/Mobile Advertising / Business to Consumer
Points: 15.0
R/GA Origami Holiday 2006
Agency: R/GA / New York
Client: R/GA
Category: Email Marketing / Business to Consumer
Points: 15.0
Tea Partay
Agency: Bartle Bogle Hegarty / New York
Client: Smirnoff
Category: Online Branded Content / Business to Consumer
Points: 15.0
Nike Festival of Air
Agency: AKQA / London
Client: Nike
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 15.0
Yell.com GPS Bus Ads
Agency: AKQA / London
Client: Yell.com
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 15.0
Saturn: Green Line NextFest
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn
Category: Other Interactive Digital Media
Points: 15.0
The Duel
Agency: McKinney / Durham
Client: Polaris Industries Inc
Category: Integrated Branding Campaign
Points: 15.0
NikeCosplay
Agency: ADK / Tokyo
Client: Nike Japan
Category: Integrated Branding Campaign
Points: 15.0
Jonathan Yuen (2006)
Agency: Jonathan Yuen / Singapore
Client: Jonathan Yuen
Category: Self-Promotion / Web Sites
Points: 15.0
Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 10.0
Overboost
Agency: glue London / London
Client: MINI
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 10.0
Sound Off
Agency: DDB Brasil / São Paulo
Client: Henkel
Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 10.0
Turtle
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund
Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 10.0
Power Nap
Agency: Atmosphere BBDO / New York
Client: Fedex
Category: Banners - Dynamic / Business to Consumer - Single
Points: 10.0
HDDVD Banners
Agency: Goodby Silverstein & Partners / San Francisco
Client: HD DVD
Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 10.0
At Home
Agency: Profero / London
Client: COI/Home Office
Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Points: 10.0
VWFeatures.com/Jetta Safe Happens
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Microsites / Business to Consumer
Points: 10.0
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Best of Show Pencil
Points:
50.0
Client:
Visit Sweden
Title:
Stockholm the musical
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Greenpeace
Title:
Peg Solitaire
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Kabel Deutschland RedX Club
Title:
The Banner Kamasutra/1.000 Positions
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Weave Toshi
Title:
DAYDREAM
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Philips Norelco
Title:
Bodygroom Electric Shaver
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Chain
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Optimo
Title:
Optimo
Category:
Web Sites / E-Commerce
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Sprint
Title:
Timing
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
ProSieben Television GmbH
Title:
LOST – Interactive E-Mail Campaign
Category:
Email Marketing / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Unilever Canada - Dove
Title:
Evolution
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Microsoft Corporation.(Japan)
Title:
BIG SHADOW
Category:
Other Interactive Digital Media
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
mono
Title:
monoface
Category:
Self-Promotion / Web Sites
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Brastemp
Title:
Water Purifier
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Virgin Games
Title:
Virgin Casino
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
RememberSegregation.org
Title:
Colored/Whites Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
WWF/ADENA
Title:
GORILLA
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
California Fluid Milk Processors Advisory Board
Title:
Brittlelactica: Planet in Need
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Microsites / Business to Business
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Microsites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
UNIQLO INC.
Title:
UNIQLO.COM
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Nastuh Abootalebi
Title:
Nastuh Abootalebi
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Heidies
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
SNEEZE AID
Category:
Web Sites / E-Commerce
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Semillero, Creatives School
Title:
Semillero
Category:
Web Sites / Public Service/Non-Profit/ Educational
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Unilever - Rexona
Title:
The Stuntman
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Spring Mobile
Title:
Hear the difference
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Email Marketing / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Smirnoff
Title:
Tea Partay
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Festival of Air
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Yell.com
Title:
Yell.com GPS Bus Ads
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Saturn
Title:
Saturn: Green Line NextFest
Category:
Other Interactive Digital Media
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Polaris Industries Inc
Title:
The Duel
Category:
Integrated Branding Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Nike Japan
Title:
NikeCosplay
Category:
Integrated Branding Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Jonathan Yuen
Title:
Jonathan Yuen (2006)
Category:
Self-Promotion / Web Sites
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Arno
Title:
Pong
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Overboost
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Henkel
Title:
Sound Off
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
World Wildlife Fund
Title:
Turtle
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Fedex
Title:
Power Nap
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
HD DVD
Title:
HDDVD Banners
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
COI/Home Office
Title:
At Home
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
VWFeatures.com/Jetta Safe Happens
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
