The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Wet Card
Agency: BBDO / Bangkok
Client: Ko Ratanasevi
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Uli Sela Setphotographer "Always behind the Scenes"
Agency: BBDO Stuttgart GmbH / Stuttgart
Client: Uli Sela Setphotographer
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Legends of The Jupiter Drawing Room
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: The Jupiter Drawing Room Cape Town
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Cubanisimo
Agency: TAXI, Canada Inc / Toronto
Client: Canadian Film Centre
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
iPod nano
Agency: Apple Computer / Cupertino
Client: Apple
Category: Package Design / Single
Points: 25.0
The Cost Vineyard Wine Bottles
Agency: Sandstrom Design / Portland
Client: The Cost Vineyard
Category: Package Design / Campaign
Points: 25.0
Green
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Single
Points: 25.0
Orange
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Single
Points: 25.0
Sydney Writers' Festival 2006
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Campaign
Points: 25.0
Pearl Jam 2006 World-Wide Tour Posters
Agency: Ames Bros / Seattle
Client: Pearl Jam
Category: Collateral Design / Posters - Campaign
Points: 25.0
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: AOK Bayern – Die Gesundheitskasse
Category: Environmental Design / Single
Points: 25.0
More space for children promotion
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Kindervereinigung Sachsen e. V.
Category: Environmental Design / Single
Points: 25.0
MEGartSTORE
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Hong Kong Heritage Museum
Category: Environmental Design / Campaign
Points: 25.0
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO
Client: Little More
Category: Publication Design / Book Design
Points: 25.0
See: The Potential of Place, Fourth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller
Category: Publication Design / Magazine Design
Points: 25.0
See: The Potential of Place, Fifth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller
Category: Publication Design / Magazine Design
Points: 25.0
Crazy
Agency: Blind / Santa Monica
Client: Gnarls Barkley
Category: Broadcast Design / Single
Points: 25.0
One Time Only
Agency: HunterGatherer / New York
Client: Nike
Category: Broadcast Design / Campaign
Points: 25.0
Staircase
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore
Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 25.0
Annual Report 2005
Agency: walker / Zürich
Client: Fleurop Interflora
Category: Brand and Corporate Identity Design / Annual Report
Points: 15.0
Skittles Brand Book
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods
Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 15.0
North Sea Films Letterhead
Agency: Oxide Design Co. / Omaha
Client: North Sea Films
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 15.0
Gee Beauty Brand and Corporate Identity
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 15.0
Firewise Logo
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Working on Fire
Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Points: 15.0
iPod Hi-Fi
Agency: Apple Computer / Cupertino
Client: Apple
Category: Package Design / Single
Points: 15.0
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore
Category: Package Design / Campaign
Points: 15.0
Drain
Agency: BBDO / New York
Client: Jeep
Category: Collateral Design / Posters - Single
Points: 15.0
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd.
Category: Collateral Design / Posters - Campaign
Points: 15.0
SoHo Posters
Agency: Apple Computer / Cupertino
Client: Apple
Category: Collateral Design / Posters - Campaign
Points: 15.0
Weights
Agency: Contract Advertising (India) Private Limited / New Delhi
Client: Slim Zone
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 15.0
Winter
Agency: TBWA\Chiat\Day / Los Angeles
Client: Infiniti
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 15.0
Laces
Agency: JWT Singapore / Singapore
Client: VGO Corporation Limited
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 15.0
Black Invitation
Agency: Paprika / Montreal
Client: Commissaires
Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Points: 15.0
The Art of Persuading
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb
Category: Environmental Design / Single
Points: 15.0
Fukutake House
Agency: FLAME, inc. / tokyo
Client: Soichiro Fukutake
Category: Environmental Design / Campaign
Points: 15.0
Polyplaypylene
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Lego GmbH
Category: Publication Design / Book Design
Points: 15.0
The Book on Vegas
Agency: Lloyd (+co) / New York
Client: Greybull Press
Category: Publication Design / Book Design
Points: 15.0
ARCHITECTURE IS DECORATION!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: the Swedish Museum of Architecture
Category: Publication Design / Magazine Design
Points: 15.0
Six Short Stories and a Parable: Engineering and Why it Matters
Agency: Rigsby Hull / Houston
Client: Walter P Moore
Category: Direct Mail / Single
Points: 15.0
Zwilling Knives
Agency: Grey Worldwide Beijing / Beijing
Client: Zwilling J.A. Henckels Shanghai
Category: Direct Mail / Campaign
Points: 15.0
Documentary
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival
Category: Broadcast Design / Single
Points: 15.0
Play Along!
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival
Category: Broadcast Design / Campaign
Points: 15.0
Slope, Staircase, Hump, Toilet Bowl, Bus
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 15.0
Light of Life
Agency: Lowe New York / New York
Client: Light of Life Foundation
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 15.0
T-Shirt
Agency: Kinetic Singapore / singapore
Client: Alzheimer's Disease Association
Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 15.0
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 15.0
Super-Bastard Box Art Characters
Agency: undoboy / Portland
Client: Undoboy
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 15.0
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH
Category: Brand and Corporate Identity Design / Booklet/Brochure
Points: 10.0
Client:
Ko Ratanasevi
Title:
Wet Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Uli Sela Setphotographer
Title:
Uli Sela Setphotographer "Always behind the Scenes"
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
The Jupiter Drawing Room Cape Town
Title:
Legends of The Jupiter Drawing Room
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Canadian Film Centre
Title:
Cubanisimo
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Apple
Title:
iPod nano
Category:
Package Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
The Cost Vineyard
Title:
The Cost Vineyard Wine Bottles
Category:
Package Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Green
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Orange
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Sydney Writers' Festival 2006
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Pearl Jam
Title:
Pearl Jam 2006 World-Wide Tour Posters
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Kindervereinigung Sachsen e. V.
Title:
More space for children promotion
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Heritage Museum
Title:
MEGartSTORE
Category:
Environmental Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Little More
Title:
BROOCH
Category:
Publication Design / Book Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fourth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fifth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Gnarls Barkley
Title:
Crazy
Category:
Broadcast Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
One Time Only
Category:
Broadcast Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Disabled People's Association Singapore
Title:
Staircase
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Fleurop Interflora
Title:
Annual Report 2005
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Skittles Brand Book
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
North Sea Films
Title:
North Sea Films Letterhead
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Gee Beauty
Title:
Gee Beauty Brand and Corporate Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Working on Fire
Title:
Firewise Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
iPod Hi-Fi
Category:
Package Design / Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Package Design / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
SoHo Posters
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Slim Zone
Title:
Weights
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Infiniti
Title:
Winter
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
VGO Corporation Limited
Title:
Laces
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Commissaires
Title:
Black Invitation
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
HOZ, MUO, Zagreb
Title:
The Art of Persuading
Category:
Environmental Design / Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Soichiro Fukutake
Title:
Fukutake House
Category:
Environmental Design / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Lego GmbH
Title:
Polyplaypylene
Category:
Publication Design / Book Design
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Greybull Press
Title:
The Book on Vegas
Category:
Publication Design / Book Design
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
the Swedish Museum of Architecture
Title:
ARCHITECTURE IS DECORATION!
Category:
Publication Design / Magazine Design
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Walter P Moore
Title:
Six Short Stories and a Parable: Engineering and Why it Matters
Category:
Direct Mail / Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Zwilling J.A. Henckels Shanghai
Title:
Zwilling Knives
Category:
Direct Mail / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Seattle International Film Festival
Title:
Documentary
Category:
Broadcast Design / Single
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Seattle International Film Festival
Title:
Play Along!
Category:
Broadcast Design / Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Disabled People's Association Singapore
Title:
Slope, Staircase, Hump, Toilet Bowl, Bus
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Light of Life Foundation
Title:
Light of Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Alzheimer's Disease Association
Title:
T-Shirt
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
Undoboy
Title:
Super-Bastard Box Art Characters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Silver Pencil
Points:
15.0
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Award:
2007 Design Bronze Pencil
Points:
10.0
