The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
BIG SHADOW
Agency: GT INC. / Tokyo
Client: Microsoft Corporation.(Japan)
Category: Other Interactive Digital Media
Points: 25.0
iPod nano
Agency: Apple Computer / Cupertino
Client: Apple
Category: Package Design / Single
Points: 25.0
Cubanisimo
Agency: TAXI, Canada Inc / Toronto
Client: Canadian Film Centre
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Legends of The Jupiter Drawing Room
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: The Jupiter Drawing Room Cape Town
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Uli Sela Setphotographer "Always behind the Scenes"
Agency: BBDO Stuttgart GmbH / Stuttgart
Client: Uli Sela Setphotographer
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Wet Card
Agency: BBDO / Bangkok
Client: Ko Ratanasevi
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Integrated Branding Campaign
Points: 25.0
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
The Cost Vineyard Wine Bottles
Agency: Sandstrom Design / Portland
Client: The Cost Vineyard
Category: Package Design / Campaign
Points: 25.0
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada - Dove
Category: Online Branded Content / Business to Consumer
Points: 25.0
LOST – Interactive E-Mail Campaign
Agency: Jung von Matt AG / Hamburg
Client: ProSieben Television GmbH
Category: Email Marketing / Business to Consumer
Points: 25.0
Timing
Agency: TBWA\Chiat\Day / New York
Client: Sprint
Category: Wireless/Mobile Advertising / Business to Consumer
Points: 25.0
Nike+
Agency: R/GA / New York
Client: Nike
Category: Brand Gaming/Applications / Online
Points: 25.0
The Chain
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Web Sites / Business to Consumer
Points: 25.0
Bodygroom Electric Shaver
Agency: Tribal DDB / New York
Client: Philips Norelco
Category: Microsites / Business to Consumer
Points: 25.0
DAYDREAM
Agency: qubibi / Tokyo
Client: Weave Toshi
Category: Microsites / Business to Consumer
Points: 25.0
Green
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Single
Points: 25.0
Orange
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Single
Points: 25.0
Sydney Writers' Festival 2006
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Campaign
Points: 25.0
Pearl Jam 2006 World-Wide Tour Posters
Agency: Ames Bros / Seattle
Client: Pearl Jam
Category: Collateral Design / Posters - Campaign
Points: 25.0
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: AOK Bayern – Die Gesundheitskasse
Category: Environmental Design / Single
Points: 25.0
More space for children promotion
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Kindervereinigung Sachsen e. V.
Category: Environmental Design / Single
Points: 25.0
MEGartSTORE
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Hong Kong Heritage Museum
Category: Environmental Design / Campaign
Points: 25.0
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO
Client: Little More
Category: Publication Design / Book Design
Points: 25.0
See: The Potential of Place, Fourth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller
Category: Publication Design / Magazine Design
Points: 25.0
See: The Potential of Place, Fifth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller
Category: Publication Design / Magazine Design
Points: 25.0
Crazy
Agency: Blind / Santa Monica
Client: Gnarls Barkley
Category: Broadcast Design / Single
Points: 25.0
One Time Only
Agency: HunterGatherer / New York
Client: Nike
Category: Broadcast Design / Campaign
Points: 25.0
Staircase
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore
Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 25.0
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd
Category: Collateral / Posters - Campaign
Points: 25.0
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Trade
Agency: TBWAChiatDay / New York
Client: Skittles
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove
Category: Consumer Television / Over :30 - Single - max. :90
Points: 25.0
Growth Spurt, Doug, France
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Campaign
Points: 25.0
France
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 25.0
Growth Spurt
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 25.0
Drunken Navigationsystem
Agency: Publicis Zürich AG / Zürich
Client: Blue Cross
Category: Public Service/Political Radio / Campaign
Points: 25.0
Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth
Category: Public Service/Political Radio / Single
Points: 25.0
Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd
Category: Collateral / P.O.P. and In-Store - Single
Points: 25.0
Ballprints
Agency: BBDO Argentina / Vicente Lopez
Client: Nike
Category: Outdoor / Outdoor - Campaign
Points: 25.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Client:
Microsoft Corporation.(Japan)
Title:
BIG SHADOW
Category:
Other Interactive Digital Media
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Apple
Title:
iPod nano
Category:
Package Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Canadian Film Centre
Title:
Cubanisimo
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
The Jupiter Drawing Room Cape Town
Title:
Legends of The Jupiter Drawing Room
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Uli Sela Setphotographer
Title:
Uli Sela Setphotographer "Always behind the Scenes"
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Ko Ratanasevi
Title:
Wet Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
mono
Title:
monoface
Category:
Self-Promotion / Web Sites
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
The Cost Vineyard
Title:
The Cost Vineyard Wine Bottles
Category:
Package Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Unilever Canada - Dove
Title:
Evolution
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
ProSieben Television GmbH
Title:
LOST – Interactive E-Mail Campaign
Category:
Email Marketing / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Sprint
Title:
Timing
Category:
Wireless/Mobile Advertising / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Optimo
Title:
Optimo
Category:
Web Sites / E-Commerce
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Chain
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Philips Norelco
Title:
Bodygroom Electric Shaver
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Weave Toshi
Title:
DAYDREAM
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Green
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Orange
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Sydney Writers' Festival 2006
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Pearl Jam
Title:
Pearl Jam 2006 World-Wide Tour Posters
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Kindervereinigung Sachsen e. V.
Title:
More space for children promotion
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Heritage Museum
Title:
MEGartSTORE
Category:
Environmental Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Little More
Title:
BROOCH
Category:
Publication Design / Book Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fourth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fifth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Gnarls Barkley
Title:
Crazy
Category:
Broadcast Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
One Time Only
Category:
Broadcast Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Disabled People's Association Singapore
Title:
Staircase
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Penline Sdn Bhd
Title:
INK
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Trade
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Unilever - Dove
Title:
Evolution
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Growth Spurt, Doug, France
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
France
Category:
Consumer Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Combos
Title:
Growth Spurt
Category:
Consumer Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Blue Cross
Title:
Drunken Navigationsystem
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Skittles
Title:
Leak
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Ballprints
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Lego
Title:
Lego - Train Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Gold Pencil
Points:
25.0
