The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Look Who's Driving
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Consumer - Online / Short Form Videos
Points: 25.0
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols
Category: Consumer - Online / Short Form Videos
Points: 25.0
High School Girl?
Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client: Shiseido
Category: Consumer - Online / Short Form Videos
Points: 25.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix
Category: Consumer - Other Branded Content / Custom Content
Points: 25.0
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre
Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League
Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 25.0
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort
Category: Consumer - Music / Music Videos
Points: 25.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: CSR - Branded Online / Branded Online
Points: 25.0
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report
Category: Craft - Animation / Animation
Points: 25.0
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf
Category: Craft - Editing / Editing
Points: 25.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Consumer - Brand or Product Integration into Storyline / Film
Points: 25.0
Client:
Volvo Trucks
Title:
Look Who's Driving
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Shiseido
Title:
High School Girl?
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Consumer - Music / Music Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike Golf
Title:
Ripple
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0