The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: Experiential
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy / Brazil
Client: Dove
Category: Film / Documentaries - Shorts
Points: 25.0
ZOMBIU
Agency: UBISOFT MONTPELLIER / Paris
Client: UBISOFT
Category: Craft / Technique / Best Animation
Points: 25.0
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba
Category: Craft / Technique / Best Writing
Points: 25.0
The Beauty Inside, Episode 1
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba
Category: Craft / Technique / Best Direction
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand
Category: Custom Content
Points: 25.0
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills
Category: Best Branded Content Channel / Single
Points: 25.0
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life
Category: Innovation in Branded Content / Single
Points: 25.0
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google
Category: Innovation in Branded Content / Single
Points: 25.0
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada
Category: Film / Theatrical and DVD Releases
Points: 25.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Creative Use of Music Supporting A Brand
Points: 25.0
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Non-Broadcast / Long-form
Points: 25.0
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York
Client: Verizon Wireless
Category: Branded Apps / Single
Points: 25.0
The Singing Alphabet
Agency: Mother / London
Client: The Ministry of Letters
Category: Gaming / Branded Mobile Games
Points: 25.0
Stadium UK
Agency: RKCR Y&R / London
Client: BBC Sport
Category: Motion Graphics / Title Sequences - Television and Film
Points: 25.0
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN
Category: Film / Documentaries - Features
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Creative Use of Music Supporting A Brand
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Non-Broadcast / Short-form
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: User Generated Content / Single
Points: 25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Dove
Title:
Real Beauty Sketches
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
UBISOFT
Title:
ZOMBIU
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Writing
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Intel + Toshiba
Title:
The Beauty Inside, Episode 1
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Water is Life
Title:
Hashtag Killer Case Study
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google
Title:
Project Re: Brief
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Labatt Breweries of Canada
Title:
The Movie out Here
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Verizon Wireless
Title:
The Verizon COLOR Live Broadcast Application
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The Ministry of Letters
Title:
The Singing Alphabet
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
BBC Sport
Title:
Stadium UK
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
ESPN
Title:
Team Spirit
Category:
Film / Documentaries - Features
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0