The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple
Category: Brand Partnerships
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential / In-Person Events
Points: 45.0
NPC
Agency: Grey / London
Client: Pringles/Kellogg's
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Games / Gaming
Points: 45.0
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client: EA Sports + Apple
Category: Games / Gaming
Points: 45.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Games / Gaming
Points: 45.0
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum
Category: Craft / Art Direction
Points: 45.0
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok
Client: Dairy Plus Co., Ltd./Dutchie
Category: Long Form Video / Single
Points: 45.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Audio
Points: 45.0
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Short Form Video / Series / Episodic
Points: 45.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential / In-Person Events
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0