The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Short Form Video / Single
Points: 25.0
Game of Thrones x Bud Light - Joust
Agency: Droga5 / New York + Wieden+Kennedy / New York
Client: HBO x Bud Light
Category: Short Form Video / Single
Points: 25.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Short Form Video / Campaign / Series / Episodic
Points: 25.0
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore
Category: Feature Length / Narrative & Documentary
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Audio
Points: 25.0
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's
Category: Audio
Points: 25.0
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail
Category: Use of Technology
Points: 25.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Innovation in Branded Entertainment
Points: 25.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation
Category: Innovation in Branded Entertainment
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Innovation in Branded Entertainment
Points: 25.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 25.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners
Category: Long Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Music Videos
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Experiential / Live Events
Points: 25.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO x Bud Light
Title:
Game of Thrones x Bud Light - Joust
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Wendy's
Title:
webeefin?
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Use of Technology
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Share Your Gifts
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Music Videos
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0