The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia
Category: Television / Scripted series
Points: 25.0
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet
Category: Film / Theatrical releases
Points: 25.0
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN
Category: Gaming / Online gaming
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee
Category: Music / Integration of a brand in a music environment
Points: 25.0
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0