The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle
Category: Music
Points: 50.0
Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles
Client: Toyota
Category: Television / Scripted series
Points: 25.0
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan
Category: Television / Reality/Unscripted Series
Points: 25.0
Five
Agency: JWT New York / New York
Client: Lifetime
Category: Television / Specials or one-time screenings
Points: 25.0
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets
Category: Cinema / Documentaries
Points: 25.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ
Category: Gaming / Online gaming
Points: 25.0
Snowball Effect
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola
Category: Gaming / Branded mobile games
Points: 25.0
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta
Category: Branded Applications / Branded applications
Points: 25.0
Dig Deeper
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Short-form
Points: 25.0
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot
Category: Online Branded Entertainment / Short-form
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss
Category: Online Branded Entertainment / Long-form
Points: 25.0
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA
Category: Online Branded Entertainment / Long-form
Points: 25.0
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana
Category: Events and Installations
Points: 25.0
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles
Client: IBM
Category: Events and Installations
Points: 25.0
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc.
Category: Innovation in Branded Content
Points: 25.0
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe
Category: Innovation in Branded Content
Points: 25.0
THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH
Category: Best Brand Channel
Points: 25.0
Brotherhood Promo
Agency: Triple Double / NY
Client: NBC
Category: Promos / Television Promo
Points: 25.0
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle
Category: Music
Points: 25.0
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia
Category: Television / Reality/Unscripted Series
Points: 15.0
The Smirnoff Night Project
Agency: Special / Auckland
Client: Lion Nathan / Diageo
Category: Television / Reality/Unscripted Series
Points: 15.0
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation
Category: Television / Specials or one-time screenings
Points: 15.0
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek
Category: Television / Specials or one-time screenings
Points: 15.0
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America
Category: Cinema / Documentaries
Points: 15.0
Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller
Category: Motion Graphics / Network ID
Points: 15.0
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH
Category: Gaming / Online gaming
Points: 15.0
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Category: Gaming / Online gaming
Points: 15.0
SoBe Try Everything Challenge
Agency: OMD / New York
Client: SoBe
Category: Gaming / Branded mobile games
Points: 15.0
SPARQ
Agency: R/GA / New York
Client: Nike
Category: Branded Applications / Branded applications
Points: 15.0
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Online Branded Entertainment / Short-form
Points: 15.0
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman
Category: Online Branded Entertainment / Long-form
Points: 15.0
Chipotle's Abandoned
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle
Category: Music
Points: 15.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library
Category: Events and Installations
Points: 15.0
Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy
Category: Events and Installations
Points: 15.0
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico
Category: Innovation in Branded Content
Points: 15.0
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries
Category: Innovation in Branded Content
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Best Brand Channel
Points: 15.0
Jetta - Memories
Agency: DDB Sydney / Sydney
Client: Volkswagen
Category: Promos / Television Promo
Points: 15.0
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team
Category: Promos / Television Promo
Points: 15.0
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee
Category: Promos / In-house Promo
Points: 15.0
Horizons
Agency: OgilvyEntertainment / New York
Client: DuPont
Category: Television / Reality/Unscripted Series
Points: 10.0
BHF - Angina Monologues
Agency: Grey London / London
Client: The British Heart Foundation
Category: Television / Specials or one-time screenings
Points: 10.0
Survivor : Cara Scharf
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: The GW Breast Care Center
Category: Cinema / Documentaries
Points: 10.0
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles
Client: TBS
Category: Motion Graphics / Network ID
Points: 10.0
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham
Category: Gaming / Online gaming
Points: 10.0
Dance*Cam
Agency: AKQA / New York
Client: Microsoft Xbox
Category: Branded Applications / Branded applications
Points: 10.0
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Branded Applications / Branded applications
Points: 10.0
Shipwreck Alley
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Online Branded Entertainment / Short-form
Points: 10.0
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Award:
2012 Branded Entertainment Best of Show Pencil
Points:
50.0
Client:
Toyota
Title:
Curb Your Enthusiasm
Category:
Television / Scripted series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nissan
Title:
GT Academy
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lifetime
Title:
Five
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Snowball Effect
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Events and Installations
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
IBM
Title:
THINK: An Exploration Into Making the World Work Better
Category:
Events and Installations
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
NBC
Title:
Brotherhood Promo
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lion Nathan / Diageo
Title:
The Smirnoff Night Project
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sony Corporation
Title:
MAKE TV
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pernod Ricard - Jacobs Creek
Title:
Open up with Andre Agassi FIlm Series
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Title:
Pleasure Hunt
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SoBe
Title:
SoBe Try Everything Challenge
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Music
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Wimpy
Title:
Braille Burgers
Category:
Events and Installations
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
South African Breweries
Title:
Be the Coach
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Lust
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Promos / In-house Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
DuPont
Title:
Horizons
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The British Heart Foundation
Title:
BHF - Angina Monologues
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The GW Breast Care Center
Title:
Survivor : Cara Scharf
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft Xbox
Title:
Dance*Cam
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
