The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple
Category: User Experience Design - Web / User Experience
Points: 15.0
Facebook 1914
Agency: DDB / Paris
Client: Musee de la Grande Guerre
Category: Social Media / Best Social Media Page by a Brand
Points: 15.0
Eli's BMW
Agency: kbs+ / New York
Client: BMW
Category: Social Media / Branded Social Post
Points: 15.0
adidas All Blacks all undefeated in 2013
Agency: Iris Worldwide / Sydney
Client: Adidas
Category: Social Media / Branded Social Post
Points: 15.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation
Category: Social Media / Branded Social Campaign
Points: 15.0
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Social Media / Branded Social Campaign
Points: 15.0
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client: American Express
Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle
Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: User Experience Design - Web / Cross-Channel Integration
Points: 15.0
World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan
Category: User Experience Design - Web / Cross-Channel Integration
Points: 15.0
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company
Category: User Experience Design - Web / User Experience
Points: 15.0
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly
Category: Craft / Video / Direction
Points: 15.0
A Journey Through Middle-earth
Agency: North Kingdom / Skelleftea
Client: Google & Warner Bros.
Category: User Experience Design - Mobile / Design Craft
Points: 15.0
The Rolex Daytona Experience
Agency: Firstborn / New York
Client: Rolex
Category: User Experience Design - Mobile / Design Craft
Points: 15.0
Lifesaver
Agency: UNIT9 / London
Client: Resuscitation Council UK
Category: User Experience Design - Mobile / Utility
Points: 15.0
Bloomberg Industry Leaderboard
Agency: Bloomberg Visual Data / New York
Client: Bloomberg
Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 15.0
Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas
Category: Use of Technology / Augmented Experience
Points: 15.0
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank
Category: Use of Technology / Product & Mobile Integration
Points: 15.0
Gravity Mode on DOTS
Agency: Betaworks / New York
Client: GE
Category: Advertising on Mobile Devices / In-App
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola
Category: Other Digital Solutions
Points: 15.0
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom
Category: Other Digital Solutions
Points: 15.0
NFC Charity Stickers
Agency: Cheil / Hong Kong
Client: Unicef
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 15.0
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company
Category: Websites / Durable Goods
Points: 15.0
123w meets fiverr
Agency: One Twenty Three West / Vancouver
Client: One Twenty Three West
Category: Websites / Self-Promotion
Points: 15.0
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: Websites / Services
Points: 15.0
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Online Films & Video / Short Form - Single
Points: 15.0
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways
Category: Online Films & Video / Long Form - Single
Points: 15.0
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation
Category: Online Films & Video / Long Form - Single
Points: 15.0
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC
Category: Mobile Applications/Sites / Branded Games
Points: 15.0
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 15.0
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge
Category: Websites / Branded Games
Points: 15.0
Written in the Stars
Agency: AKQA / New York
Client: AKQA
Category: Mobile Applications/Sites / Self-Promotion
Points: 15.0
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret
Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books
Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
Punk Corporate Identity
Agency: King James Group / Punk / Cape Town
Client: Punk
Category: Craft / Typography
Points: 15.0
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill
Category: Craft / Animation/Motion Graphics
Points: 15.0
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon
Category: Social Media / Best Use of A Social Network
Points: 15.0
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS
Category: User Experience Design - Web / Design Craft
Points: 15.0
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham
Category: User Experience Design - Web / Design Craft
Points: 15.0
Heart of the Arctic
Agency: Cossette / Montreal
Client: Royal Canadian Mint
Category: Websites / Other Consumer Goods
Points: 15.0
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Musee de la Grande Guerre
Title:
Facebook 1914
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
BMW
Title:
Eli's BMW
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Adidas
Title:
adidas All Blacks all undefeated in 2013
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
American Express
Title:
Passion Project
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
No Bollocks
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Bot & Dolly
Title:
Box
Category:
Craft / Video / Direction
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Google & Warner Bros.
Title:
A Journey Through Middle-earth
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Rolex
Title:
The Rolex Daytona Experience
Category:
User Experience Design - Mobile / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Resuscitation Council UK
Title:
Lifesaver
Category:
User Experience Design - Mobile / Utility
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Bloomberg
Title:
Bloomberg Industry Leaderboard
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Pelikan Americas
Title:
Pelikan Word Finder
Category:
Use of Technology / Augmented Experience
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Citibank
Title:
Citi Bike
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
GE
Title:
Gravity Mode on DOTS
Category:
Advertising on Mobile Devices / In-App
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Unicef
Title:
NFC Charity Stickers
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
Websites / Durable Goods
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
One Twenty Three West
Title:
123w meets fiverr
Category:
Websites / Self-Promotion
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Websites / Services
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Volvo Trucks
Title:
Live Test Series Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Mimi Foundation
Title:
If only for a second
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
KFC
Title:
Phone Stack
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Smart Communications
Title:
TXTBKS
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Websites / Branded Games
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
AKQA
Title:
Written in the Stars
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Punk
Title:
Punk Corporate Identity
Category:
Craft / Typography
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Craft / Animation/Motion Graphics
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
ELECTRONIC ARTS
Title:
LIFE SIZE MESSI
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
Names for Change
Category:
User Experience Design - Web / Design Craft
Award:
2014 Interactive Silver Pencil
Points:
15.0