The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
SPARQ
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Services
Points: 15.0
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles
Client: Chevrolet
Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada
Category: Online Films & Video / Short Form - Single
Points: 15.0
Legendary Making of the Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken
Category: Online Films & Video / Short Form - Single
Points: 15.0
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google
Category: Online Films & Video / Short Form - Series/Episodes
Points: 15.0
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba
Category: Online Films & Video / Long Form - Series/Episodes
Points: 15.0
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation
Category: Online Films & Video / Public Service/Non-Profit
Points: 15.0
Heineken Star Player
Agency: AKQA / London
Client: Heineken
Category: Mobile Applications/Sites / Branded Games
Points: 15.0
Totoya Creatures development and introduction
Agency: Carnation Group / Budapest
Client: Totoya Creatures
Category: Mobile Applications/Sites / Consumer Goods
Points: 15.0
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission
Category: Interactive Advertising / Public Service/Non-Profit
Points: 15.0
Lorem Recruitment
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt AG
Category: Interactive Advertising / Self-Promotion
Points: 15.0
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International
Category: Craft / Animation/Motion Graphics
Points: 15.0
SEXY FINGERS
Agency: JWT Paris / Neuilly-sur-Seine cedex
Client: AIDES
Category: Craft / Animation/Motion Graphics
Points: 15.0
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Craft / Sound Design
Points: 15.0
Kid Rescue
Agency: Y&R COLOMBIA / BOGOTA
Client: Fundación Telefónica
Category: Social Media / Location-Aware Services
Points: 15.0
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley
Category: Social Media / Best Use of Social Media
Points: 15.0
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
The Unstoppable Tour
Agency: McKinney / durham
Client: EAS
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
Infuse Screen Test
Agency: BBDO / New York
Client: AT&T
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
John Lewis Banners
Agency: Digital Production Company: unit9 / London
Client: Adam&Eve
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 15.0
The Black Mamba
Agency: R/GA / New York
Client: Nike
Category: Websites / Social Networks/Community
Points: 15.0
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department
Category: Websites / Public Service/Non-Profit
Points: 15.0
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham
Category: Websites / Public Service/Non-Profit
Points: 15.0
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Websites / Durable Goods
Points: 15.0
Work Connects Us All
Agency: SS+K / New York
Client: AFL-CIO
Category: Websites / Corporate Website
Points: 15.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Websites / Consumer Goods
Points: 15.0
Client:
Nike
Title:
SPARQ
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Wrigley Canada
Title:
Cat
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Heineken
Title:
Legendary Making of the Date
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Heineken
Title:
Heineken Star Player
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Totoya Creatures
Title:
Totoya Creatures development and introduction
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Jung von Matt AG
Title:
Lorem Recruitment
Category:
Interactive Advertising / Self-Promotion
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Sandbag
Title:
Bjork.com
Category:
Craft / Typography
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
CNN International
Title:
The Ecosphere Project
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AIDES
Title:
SEXY FINGERS
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
The Bark Side
Category:
Craft / Sound Design
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Fundación Telefónica
Title:
Kid Rescue
Category:
Social Media / Location-Aware Services
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
MINI France
Title:
MINI Maps
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
CNN International
Title:
The Ecosphere Project
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Adam&Eve
Title:
John Lewis Banners
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
The Black Mamba
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AFL-CIO
Title:
Work Connects Us All
Category:
Websites / Corporate Website
Award:
2012 Interactive Silver Pencil
Points:
15.0