The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The 12 cans of Christmas
Agency: LG2 / Montreal + lg2fabrique / Montreal
Client: lg2
Category: Websites / Branded Games
Points: 5.0
FUNFAIR IN YOUR MOUTH
Agency: Beacon/Leo Burnett / Tokyo
Client: Ebara Foods Industry, Inc.
Category: Websites / Branded Games
Points: 5.0
World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan
Category: Websites / Branded Games
Points: 5.0
Cube Slam
Agency: North Kingdom / Skelleftea
Client: Google
Category: Websites / Branded Games
Points: 5.0
Chrome Experiment: Ramakien
Agency: Ogilvy & Mather / Singapore
Client: Google
Category: Websites / Branded Games
Points: 5.0
Art, Copy & Code Website (Phase 2)
Agency: 72andSunny / Los Angeles
Client: Google Advertising Arts
Category: Websites / Corporate Website
Points: 5.0
SHARE OPENING
Agency: FRIENDS AGENCY MOSCOW / Moscow
Client: Pompeya
Category: Websites / Corporate Website
Points: 5.0
Brand Experience Site
Agency: Wieden+Kennedy / Portland
Client: Sony
Category: Websites / Corporate Website
Points: 5.0
TOKYO CITY SYMPHONY
Agency: SIX / Tokyo + Bascule / Tokyo
Client: Mori Building Co.
Category: Websites / Corporate Website
Points: 5.0
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America
Category: Websites / Durable Goods
Points: 5.0
Stockholm House Equalizer
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Stores
Category: Websites / Durable Goods
Points: 5.0
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth
Category: Websites / Public Service/Non-Profit
Points: 5.0
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons
Category: Websites / Public Service/Non-Profit
Points: 5.0
Voice Bank
Agency: Sancho BBDO / Bogota
Client: El Tiempo Newspaper
Category: Websites / Public Service/Non-Profit
Points: 5.0
Bribe the Senate
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners
Category: Websites / Public Service/Non-Profit
Points: 5.0
University of Oregon Recruitment Site
Agency: Super Top Secret / Salt Lake City
Client: University of Oregon
Category: Websites / Public Service/Non-Profit
Points: 5.0
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Enfant-Retour Quebec (Missing Children's Network)
Category: Websites / Public Service/Non-Profit
Points: 5.0
MakeHealthLast.ca
Agency: Lowe Roche / Toronto
Client: The Heart and Stroke Foundation of Canada
Category: Websites / Public Service/Non-Profit
Points: 5.0
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council
Category: Websites / Public Service/Non-Profit
Points: 5.0
An Idea Lives On
Agency: The Martin Agency / Richmond + Tool / Santa Monica
Client: John F. Kennedy Presidential Library
Category: Websites / Public Service/Non-Profit
Points: 5.0
12 Days of Giving
Agency: 72andSunny / Los Angeles
Client: Google
Category: Websites / Public Service/Non-Profit
Points: 5.0
Form Follows Function
Agency: Jongmin Kim / San Francisco
Client: Jongmin Kim
Category: Websites / Self-Promotion
Points: 5.0
Abarth 500 #ZeroFollowers
Agency: Leo Burnett / Frankfurt
Client: Fiat
Category: Websites / Social Networks/Community
Points: 5.0
Ta no mapa!
Agency: JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client: AfroReggae
Category: Websites / Social Networks/Community
Points: 5.0
Ultimate Game Day Changetable
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
SXSW Activation // Google Playground
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
A Plugged-In Live Theater Performance
Agency: VML / Kansas City
Client: Folly Theater
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Tables You Need To Hear
Agency: Ogilvy & Mather / London
Client: Philips
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Versa Note Amazon Partnership
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Project Imaginat10n
Agency: Grey / New York
Client: Canon
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Got Sleep?
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank
Client: SEEK Volunteer
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Next Big Thing Is Here with Samsung + Jay Z
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Brooklyn Film Festival
Agency: TBWA\Chiat\Day / New York
Client: Brooklyn Film Festival
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
THE SECOND HAND CAMPAIGN
Agency: SMFB / Oslo
Client: IKEA
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Milka last square
Agency: Buzzman / Paris
Client: Mondelez Internatioal
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Azerbaijani Olympic Digital Story
Agency: Grey / New York
Client: Febreze
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Google Street View Treks
Agency: B-Reel / New York
Client: Google Maps
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Internetervention
Agency: Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Thought Before Action
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever
Category: Banners & Interactive Advertising / Other Interactive Media - Single
Points: 5.0
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM
Category: Banners & Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Wearable Movie
Agency: Ogilvy / New York
Client: Coca-Cola
Category: Banners & Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts
Category: Banners & Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Client:
lg2
Title:
The 12 cans of Christmas
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Ebara Foods Industry, Inc.
Title:
FUNFAIR IN YOUR MOUTH
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Japan
Title:
World Wide Maze
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Cube Slam
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Chrome Experiment: Ramakien
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
Art, Copy & Code Website (Phase 2)
Category:
Websites / Corporate Website
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Pompeya
Title:
SHARE OPENING
Category:
Websites / Corporate Website
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Sony
Title:
Brand Experience Site
Category:
Websites / Corporate Website
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Mori Building Co.
Title:
TOKYO CITY SYMPHONY
Category:
Websites / Corporate Website
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Websites / Durable Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Pause Home Entertainment Stores
Title:
Stockholm House Equalizer
Category:
Websites / Durable Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
truth
Title:
ugly truth
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Save Our Sons
Title:
The Most Powerful Arm Ever Invented
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
El Tiempo Newspaper
Title:
Voice Bank
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Goodby Silverstein & Partners
Title:
Bribe the Senate
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
University of Oregon
Title:
University of Oregon Recruitment Site
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Enfant-Retour Quebec (Missing Children's Network)
Title:
Missing Kids Stamps
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
The Heart and Stroke Foundation of Canada
Title:
MakeHealthLast.ca
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
John F. Kennedy Presidential Library
Title:
An Idea Lives On
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
12 Days of Giving
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Jongmin Kim
Title:
Form Follows Function
Category:
Websites / Self-Promotion
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Fiat
Title:
Abarth 500 #ZeroFollowers
Category:
Websites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AfroReggae
Title:
Ta no mapa!
Category:
Websites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Ultimate Game Day Changetable
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
SXSW Activation // Google Playground
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Folly Theater
Title:
A Plugged-In Live Theater Performance
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Swisscom
Title:
All eyes on S4
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Philips
Title:
Tables You Need To Hear
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Nissan
Title:
Versa Note Amazon Partnership
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
truth
Title:
ugly truth
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Canon
Title:
Project Imaginat10n
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
California Milk Processor Board
Title:
Got Sleep?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
SEEK Volunteer
Title:
Volunteer to promote volunteering
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here with Samsung + Jay Z
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Brooklyn Film Festival
Title:
Brooklyn Film Festival
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Prudential
Title:
The Challenge Lab
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
THE SECOND HAND CAMPAIGN
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Mondelez Internatioal
Title:
Milka last square
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Febreze
Title:
The Azerbaijani Olympic Digital Story
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Maps
Title:
Google Street View Treks
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Old Spice
Title:
Internetervention
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Thought Before Action
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Wearable Movie
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
Google Talking Shoe
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Award:
2014 Interactive Merit Award
Points:
5.0
