The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Supergeil
Agency: Jung von Matt / Hamburg
Client: EDEKA Zentrale AG & Co. KG
Category: Music / Creative Use of Music Supporting A Brand
Points: 15.0
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsnury's
Category: User Generated Content / Long-Form
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola
Category: Experiential / Events
Points: 15.0
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Craft / Technique / Best Editing
Points: 15.0
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA
Category: Craft / Technique / Best Animation
Points: 15.0
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways
Category: Craft / Technique / Best Direction
Points: 15.0
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb
Category: User Generated Content / Short-Form
Points: 15.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's
Category: Experiential / Installations
Points: 15.0
Air Rescue
Agency: MediaCom / Sydney
Client: Westpac
Category: Television / Branded Content
Points: 15.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Online / Long-Form
Points: 15.0
Trojan Mailing
Agency: Jung von Matt / Stuttgart
Client: DHL
Category: Online / Short-Form
Points: 15.0
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC
Category: Mobile / Branded Content
Points: 15.0
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge
Category: Gaming / Branded Content
Points: 15.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Gaming / Branded Content
Points: 15.0
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE
Category: Documentaries / Film
Points: 15.0
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE
Category: Film / Branded Content
Points: 15.0
Client:
EDEKA Zentrale AG & Co. KG
Title:
Supergeil
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sainsnury's
Title:
CHRISTMAS IN A DAY
Category:
User Generated Content / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volvo Trucks
Title:
The Chase
Category:
Craft / Technique / Best Editing
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
PETA
Title:
PETA '98% Human'
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
Hollywood & Vines
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Westpac
Title:
Air Rescue
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
DHL
Title:
Trojan Mailing
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0