The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail&Guardian
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Outdoor / Billboards and Transit - Single
Points: 15.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Outdoor / Billboards and Transit - Campaign
Points: 15.0
Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars
Category: Trade / Full Page or Spread - Campaign
Points: 15.0
WILLIAM SHAKESPEARE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Collateral / Posters - Single
Points: 15.0
MARK TWAIN
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India)
Category: Collateral / Posters - Single
Points: 15.0
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 15.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 15.0
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting
Category: Public Service / Political - Print / Collateral - Single
Points: 15.0
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: Greenpeace
Category: Public Service / Political - Print / Collateral - Campaign
Points: 15.0
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Radio / Public Service - Campaign
Points: 15.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt
Category: Public Service / Political - Video / Television - Campaign
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio / Consumer - Single
Points: 15.0
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way
Category: Radio / Consumer - Single
Points: 15.0
Sorry, I was eating a Milky Way
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way
Category: Radio / Consumer - Campaign
Points: 15.0
Life Raft :45
Agency: Wieden+Kennedy / Portland
Client: Mondelez + OREO
Category: Consumer Television / 60 Second - Single
Points: 15.0
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Bellies
Agency: Red Urban / Toronto
Client: Volkswagen
Category: Consumer Television / :20 and Under - Single
Points: 15.0
Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
Hands
Agency: Wieden+Kennedy / London
Client: Honda
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 15.0
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Non-Broadcast / Online
Points: 15.0
If We Made It
Agency: Droga5 / New York
Client: Newcastle
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Outdoor / Outdoor Installations and Ambient - Campaign
Points: 15.0
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / Over 60 second - Single
Points: 15.0
Pick Them Back Up
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble
Category: Consumer Television / Over 60 second - Single
Points: 15.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt
Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 15.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders
Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Points: 15.0
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid
Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
Sensitive
Agency: LOWE / Singapore
Client: Unilever
Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
Sapeurs
Agency: MJZ / London + AMV BBDO / London
Client: Guinness
Category: Video Craft / Direction
Points: 15.0
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York + Smuggler / New York
Client: Newcastle
Category: Video Craft / Scriptwriting
Points: 15.0
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Radio Craft / Music and/or Sound Design
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio Craft / Scriptwriting
Points: 15.0
Every tree has a story - Auschwitz
Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client: Oro Verde
Category: Radio Craft / Scriptwriting
Points: 15.0
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea
Category: Innovation in Print / Print
Points: 15.0
Human Printing Press
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Turkey
Category: Innovation in Print / Print
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Innovation in Outdoor / Outdoor
Points: 15.0
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES
Category: Innovation in Radio / Radio
Points: 15.0
Live On
Agency: TBWA / Kuala Lumpur
Client: Malaysian Society of Transplantation
Category: Public Service / Political - Video / Non-Broadcast
Points: 15.0
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women
Category: Public Service / Political - Video / Non-Broadcast
Points: 15.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt
Category: Public Service Experiential Advertising / Experiential
Points: 15.0
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty
Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Enablis effect
Agency: Cossette / Montreal
Client: Enablis
Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Points: 15.0
Life is Electric
Agency: DENTSU / Tokyo
Client: Panasonic Corporation
Category: Collateral Design / Booklets and Brochures
Points: 15.0
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International
Category: Brand Identity / Logo Design
Points: 15.0
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mail&Guardian
Title:
Freedom is Knowing
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
British Airways
Title:
Magic of Flying
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Taylor Guitars
Title:
Step Forward. Music is Waiting.
Category:
Trade / Full Page or Spread - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Penguin Group (India)
Title:
WILLIAM SHAKESPEARE
Category:
Collateral / Posters - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Penguin Group (India)
Title:
MARK TWAIN
Category:
Collateral / Posters - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
The Poster Exam
Category:
Public Service / Political - Print / Collateral - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Greenpeace
Title:
PAPER CUTS LIFE
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Radio / Public Service - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service / Political - Video / Television - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Wife
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mondelez + OREO
Title:
Life Raft :45
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Bellies
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Honda
Title:
Hands
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Non-Broadcast / Online
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
If We Made It
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Newcastle
Title:
Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Oro Verde
Title:
Every tree has a story - Auschwitz
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Nivea
Title:
SolarAd Charger
Category:
Innovation in Print / Print
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Nike Turkey
Title:
Human Printing Press
Category:
Innovation in Print / Print
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Malaysian Society of Transplantation
Title:
Live On
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
British Airways
Title:
Magic of Flying
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Enablis
Title:
Enablis effect
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is Electric
Category:
Collateral Design / Booklets and Brochures
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Mondelez International
Title:
Wonderfilled Lock Up
Category:
Brand Identity / Logo Design
Award:
2014 Design Silver Pencil
Points:
15.0
