The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Toyota Sponsafier Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc.
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school
Category: Craft / Sound Design
Points: 15.0
Ruo and Ruco
Agency: Drill Inc. / Shibuya
Client: Marui Co.,LTD.
Category: Craft / Animation / Motion Graphics
Points: 15.0
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum
Category: Craft / Interface Design
Points: 15.0
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother
Category: Interactive Advertising / Self-Promotion - Single
Points: 15.0
Priceless Picks
Agency: McCann Erickson / New York City
Client: MasterCard
Category: Mobile Applications/Sites / Social Networks/ Community
Points: 15.0
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Emirates
Category: Mobile Applications/Sites / Services
Points: 15.0
NIKEiD iPhone Application
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / E-Commerce
Points: 15.0
Index
Agency: Droga5 / New York
Client: Puma
Category: Mobile Applications/Sites / Consumer Goods
Points: 15.0
www.hboimagine.com
Agency: BBDO / New York
Client: HBO
Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
LEGO CL!CK - A Short Film
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems
Category: Online Films And Video / Long Form - Single
Points: 15.0
Axe "Cleans Your Balls"
Agency: BBH / New York
Client: Unilever
Category: Online Films And Video / Short Form - Single
Points: 15.0
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung
Category: Online Films And Video / Event or Live Webcast - Single
Points: 15.0
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Summit on the Summit Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
adidas teamgeist
Agency: North Kingdom / Skelleftea
Client: adidas
Category: Websites & Microsites / Branded Games
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO
Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 15.0
Sprint Widget Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
NOW Widget Banner III
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 15.0
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Interactive Advertising / Augmented Reality
Points: 15.0
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy
Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
In your hands
Agency: DDB Stockholm / Stockholm
Client: Telia
Category: Websites & Microsites / Services
Points: 15.0
eternal moonwalk
Agency: mortierbrigade / brussels
Client: studio brussels
Category: Websites & Microsites / Self-Promotion
Points: 15.0
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 15.0
Cinema 21:9
Agency: DDB Worldwide/Tribal DDB Amsterdam
Client: Philips
Category: Websites & Microsites / Durable Goods
Points: 15.0
Plug into the Smart Grid
Agency: Goodby Silverstein & Partners / San Francisco
Client: GE
Category: Websites & Microsites / Corporate Website
Points: 15.0
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc.
Category: Websites & Microsites / Consumer Goods
Points: 15.0
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Toyota Sponsafier Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Digital Invaders, school
Title:
Digital Invaders
Category:
Craft / Sound Design
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Marui Co.,LTD.
Title:
Ruo and Ruco
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Interface Design
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Mother
Title:
Giving is Glorious
Category:
Interactive Advertising / Self-Promotion - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
MasterCard
Title:
Priceless Picks
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
NIKEiD iPhone Application
Category:
Mobile Applications/Sites / E-Commerce
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Puma
Title:
Index
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
LEGO Systems
Title:
LEGO CL!CK - A Short Film
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Axe "Cleans Your Balls"
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Samsung Shakedown
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HP
Title:
Summit on the Summit Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas teamgeist
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Face
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Sprint
Title:
NOW Widget Banner III
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Telia
Title:
In your hands
Category:
Websites & Microsites / Services
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
studio brussels
Title:
eternal moonwalk
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Philips
Title:
Cinema 21:9
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
GE
Title:
Plug into the Smart Grid
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Silver Pencil
Points:
15.0