The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
TBS "Humor Study"
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS)
Category: Web Sites / Promotional Advertising
Points: 15.0
Nike Run London Integrated
Agency: AKQA / London
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Boony Doll
Agency: George Patterson Y&R / Melbourne
Client: VB
Category: Other Digital Media / Promotional Advertising
Points: 15.0
adidas_1 Interactive Store
Agency: OneDigital / Sydney
Client: adidas
Category: Other Digital Media / Business to Consumer
Points: 15.0
Project Gotham Racing 3
Agency: AKQA / San Francisco
Client: Xbox
Category: New Media Innovation & Development / Web Sites
Points: 15.0
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW
Category: New Media Innovation & Development / Web Sites
Points: 15.0
Dream Kitchens for Everyone
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden
Category: New Media Innovation & Development / Web Sites
Points: 15.0
Ravenstoke
Agency: The Viral Factory / London
Client: Unilever
Category: Online Movies / Promotional Advertising
Points: 15.0
Super Monkey Ball Deluxe
Agency: Mekanism / San Francisco
Client: Sega
Category: Viral and Email / Business to Consumer
Points: 15.0
Big Ideas Come From Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada / Toronto
Client: Leo Burnett Canada
Category: Web Sites / Self-Promotion
Points: 15.0
Communication Evolved
Agency: tha ltd. / Tokyo
Client: amana inc.
Category: Web Sites / Business to Business
Points: 15.0
Just in Time
Agency: DDB Brasil / São Paulo
Client: Fedex
Category: Banners - Fixed Space / Business to Consumer - Single
Points: 15.0
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW
Category: Web Sites / Promotional Advertising
Points: 15.0
adidas Originals
Agency: NEUE DIGITALE / Frankfurt
Client: adidas
Category: Web Sites / Business to Consumer
Points: 15.0
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas
Category: Web Sites / Business to Consumer
Points: 15.0
ABSOLUT METROPOLIS.
Agency: Great Works / Stockholm
Client: V&S ABSOLUT SPIRITS
Category: Web Sites / Business to Consumer
Points: 15.0
Lean Mean Fighting Machine 2054
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine
Category: Beyond the Banner / Self-Promotion - Campaign
Points: 15.0
Nike Sprint Sister - Interactive Shoestring
Agency: DoubleYou / Barcelona
Client: American Nike
Category: Banners - Dynamic / Promotional Advertising - Single
Points: 15.0
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Banners - Dynamic / Business to Consumer - Single
Points: 15.0
Punchbag
Agency: Agency.com / London
Client: NSPCC
Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 15.0
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Humor Study"
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Run London Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
VB
Title:
Boony Doll
Category:
Other Digital Media / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas_1 Interactive Store
Category:
Other Digital Media / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
IKEA Sweden
Title:
Dream Kitchens for Everyone
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Ravenstoke
Category:
Online Movies / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Sega
Title:
Super Monkey Ball Deluxe
Category:
Viral and Email / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Leo Burnett Canada
Title:
Big Ideas Come From Big Pencils
Category:
Web Sites / Self-Promotion
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
amana inc.
Title:
Communication Evolved
Category:
Web Sites / Business to Business
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Fedex
Title:
Just in Time
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
Web Sites / Promotional Advertising
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas Originals
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
V&S ABSOLUT SPIRITS
Title:
ABSOLUT METROPOLIS.
Category:
Web Sites / Business to Consumer
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Lean Mean Fighting Machine
Title:
Lean Mean Fighting Machine 2054
Category:
Beyond the Banner / Self-Promotion - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
American Nike
Title:
Nike Sprint Sister - Interactive Shoestring
Category:
Banners - Dynamic / Promotional Advertising - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
NSPCC
Title:
Punchbag
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0