The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford
Category: Direct Marketing / Flat Mailing
Points: 10.0
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA
Category: Direct Marketing / Dimensional Mailing
Points: 10.0
Spot 4 Sale
Agency: Publicis London / London
Client: Depaul UK
Category: Direct Marketing / Ambient Media
Points: 10.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada
Category: Digital Direct Marketing / Mobile
Points: 10.0
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Depaul UK
Title:
Spot 4 Sale
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Historica Canada
Title:
Memory Project
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
CNA
Title:
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Bronze Pencil
Points:
10.0