The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Direct Marketing / Ambient Media
Points: 50.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 25.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad
Category: Direct Marketing / Ambient Media
Points: 25.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Direct Marketing / Ambient Media
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Direct Marketing / Ambient Media
Points: 25.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 25.0
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago
Client: Esurance
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Direct Marketing / Dimensional Mailing
Points: 25.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Direct Marketing / Ambient Media
Points: 25.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper
Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen
Category: Digital Direct Marketing / Mobile
Points: 15.0
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 15.0
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina
Category: Direct Marketing / Dimensional Mailing
Points: 15.0
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike
Category: Digital Direct Marketing / Mobile
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 15.0
PANICOUPON
Agency: HAKUHODO INC. / TOKYO
Client: TSUTAYA
Category: Direct Marketing / Ambient Media
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Digital Direct Marketing / Mobile
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford
Category: Direct Marketing / Flat Mailing
Points: 10.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada
Category: Digital Direct Marketing / Mobile
Points: 10.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
Spot 4 Sale
Agency: Publicis London / London
Client: Depaul UK
Category: Direct Marketing / Ambient Media
Points: 10.0
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA
Category: Direct Marketing / Dimensional Mailing
Points: 10.0
Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Digital Direct Marketing / Mobile
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
One note against cancer
Agency: Publicis Conseil / PARIS
Client: APREC
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
AirBnb
Agency: The Monkeys / Sydney + Mango PR / Sydney
Client: Ikea
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Digital Direct Marketing / Mobile
Points: 5.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia
Category: Digital Direct Marketing / Mobile
Points: 5.0
Getting Ebola Fighters on the Cover of Time
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Motel Burger King
Agency: Colenso BBDO / Auckland
Client: Burger King
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
The first tweet without words
Agency: McCann Madrid / MADRID
Client: Reporters without borders
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Catch-A-Plane
Agency: Leo Burnett Moscow / Moscow
Client: S7 Airlines
Category: Digital Direct Marketing / Mobile
Points: 5.0
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo
Client: Unilever - Hellmann's
Category: Digital Direct Marketing / Mobile
Points: 5.0
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match
Category: Digital Direct Marketing / Mobile
Points: 5.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Direct Marketing / Ambient Media
Points: 5.0
Virus Outbreak
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest
Category: Direct Marketing / Flat Mailing
Points: 5.0
This is your type
Agency: Abby Norm / Stockholm
Client: Adobe Nordic
Category: Direct Marketing / Flat Mailing
Points: 5.0
Suffocation
Agency: Leo Burnett London / London
Client: Karma Nirvana
Category: Direct Marketing / Flat Mailing
Points: 5.0
The Last Pack
Agency: BBDO / New York
Client: CVS Health
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Best of Discipline Pencil
Points:
50.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Esurance
Title:
#EsuranceSave30
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Tramontina
Title:
The Barbecue Bible
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
TSUTAYA
Title:
PANICOUPON
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Ford
Title:
Ranger User’s Manual
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Historica Canada
Title:
Memory Project
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Depaul UK
Title:
Spot 4 Sale
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Tigerair
Title:
Infrequent Flyers Club
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
APREC
Title:
One note against cancer
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Ikea
Title:
AirBnb
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
Look At Me
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
Getting Ebola Fighters on the Cover of Time
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Burger King
Title:
Motel Burger King
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
RVA
Title:
Foo Fighters RVA
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Reporters without borders
Title:
The first tweet without words
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
S7 Airlines
Title:
Catch-A-Plane
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Elmsta 3000 Horror Fest
Title:
Virus Outbreak
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Adobe Nordic
Title:
This is your type
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
Suffocation
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
CVS Health
Title:
The Last Pack
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
