The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 10.0
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD
Category: Craft - Printing / Production / Printing / Production
Points: 10.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 10.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 10.0
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin
Client: CUCULA
Category: Non-Profit - Print / Print
Points: 10.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 10.0
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota
Category: Consumer - Print / Flat Mailing
Points: 10.0
Innovation Class
Agency: Wieden+Kennedy / New York + M ss ng P eces / New York
Client: Delta Air Lines
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 10.0
Snackholidays
Agency: LES GAULOIS / PUTEAUX
Client: Transavia
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 10.0
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 10.0
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 10.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Digital / Mobile
Points: 10.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore
Client: Toys R Us
Category: Consumer - Digital / Mobile
Points: 10.0
RelockLove
Agency: Marcel / Paris
Client: Orange
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 10.0
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride
Category: Consumer - Print / Flat Mailing
Points: 10.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
Are You Next? (Production Case)
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
CUCULA
Title:
The Lampedusa door stopper. Open doors for refugees.
Category:
Non-Profit - Print / Print
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Toyota
Title:
Más que un Auto
Category:
Consumer - Print / Flat Mailing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Delta Air Lines
Title:
Innovation Class
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Transavia
Title:
Snackholidays
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Toys R Us
Title:
Task for Toys
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Orange
Title:
RelockLove
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Bronze Pencil
Points:
10.0