The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH
Category: Mobile Applications / Branded Games
Points: 10.0
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola
Category: Mobile Applications / Consumer Goods
Points: 10.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client: RSL Australia
Category: Mobile Applications / Public Service / Non-Profit
Points: 10.0
Google Made with Code
Agency: Red & Co. / Portland
Client: Google
Category: Mobile Applications / Social Networks / Community
Points: 10.0
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson
Category: Digital Publications / App-Based
Points: 10.0
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell
Category: Use of Technology / Augmented Experience
Points: 10.0
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles
Client: Moogfest
Category: Use of Technology / Augmented Experience
Points: 10.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd.
Category: Use of Technology / Product & Mobile Integration
Points: 10.0
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices
Category: Use of Technology / Product & Mobile Integration
Points: 10.0
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA
Category: Advertising on Mobile Devices / In-App
Points: 10.0
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital
Category: Other Digital Solutions
Points: 10.0
Friend Compass
Agency: McCann / London
Client: Momondo
Category: Mobile Applications / E-Commerce
Points: 10.0