The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
3D modeling poster "on air"
Agency: SIX inc. / Minato-ku
Client: FINAL HOME
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Liu Xiaodong’s Hotan Project & Xinjiang Research
Agency: Xiao Mage Cheng Zi / Beijing
Client: Today Art Museum
Category: Public Service - Design / Publication Design
Points: 10.0
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike
Category: Experiences / Brand Installations
Points: 10.0
Scandic To Go
Agency: Prime Weber Shandwick / Stockholm
Client: Scandic Hotels
Category: Experiences / Brand Installations
Points: 10.0
HOKUSAI_LINE
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Design association NPO
Category: Design Craft / Typography - Single or Series
Points: 10.0
Choyo (Font)
Agency: GIICHI DESIGN / Tokyo
Client: Morisawa Type Design Competition 2014
Category: Design Craft / Typography - Single or Series
Points: 10.0
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America
Category: Broadcast & Moving Image / Short Films & Videos
Points: 10.0
AICP 2014 Opening & Category Titles
Agency: AICP / Los Angeles
Client: AICP
Category: Broadcast & Moving Image / Title Sequences
Points: 10.0
Packed Couple
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: SEA ROAD INTERNATIONAL CORPORATION
Category: Design Craft / Photography - Single or Series
Points: 10.0
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS
Category: Design Craft / Photography - Single or Series
Points: 10.0
Books build children.
Agency: Miharumiyukijiro / Tokyo
Client: Yokohama city board of education
Category: Design Craft / Photography - Single or Series
Points: 10.0
The Design S Award 2014
Agency: BVD / Stockholm
Client: The Swedish Society of Crafts and Design
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
DESIGN TOUCH
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Tokyo Midtown
Category: Public Service - Design / Brand Identity - Series
Points: 10.0
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Hair Culture
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd.
Category: Data Visualization / Infographics
Points: 10.0
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America
Category: Broadcast & Moving Image / Animation
Points: 10.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation
Category: Design for the Greater Good / For-Profit Initiated
Points: 10.0
Shell Make The Future
Agency: J Walter Thompson / London
Client: Royal Dutch Shell
Category: Design for the Greater Good / For-Profit Initiated
Points: 10.0
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier
Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 10.0
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust
Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 10.0
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated
Category: Design for the Greater Good / Designer Initiated
Points: 10.0
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue
Category: Public Service - Design / Promotional Items - Single or Series
Points: 10.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper
Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
Honda. Beautiful Engines.
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd.
Category: Collateral Design / Booklets & Brochures
Points: 10.0
Hotel Japan
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Hotel Japan
Category: Brand Identity / Series
Points: 10.0
Honda. Beautiful Engines.
Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co.,Ltd.
Category: Brand Identity / Series
Points: 10.0
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store
Category: Package Design / Single or Series
Points: 10.0
YAWAIRO UIRO
Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client: ASAHISEIKA CO., LTD.
Category: Package Design / Single or Series
Points: 10.0
Potato shochu Hokkaido Kiyosato
Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo
Client: Kiyosato Shouchu Office
Category: Package Design / Product Line
Points: 10.0
Geometry of Pasta
Agency: Here Design / London
Client: Geometry of Pasta
Category: Package Design / Product Line
Points: 10.0
JUNIOR SWIMMING CHAMPIONSHIPS 1
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO
Category: Collateral Design / Posters - Single
Points: 10.0
Okay, Bye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre
Category: Collateral Design / Posters - Single
Points: 10.0
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST.
Category: Collateral Design / Posters - Series
Points: 10.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral Design / Posters - Series
Points: 10.0
mt book
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd.
Category: Collateral Design / Booklets & Brochures
Points: 10.0
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India
Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
Retrospective Heinz Beier / Stamps
Agency: beierarbeit / Bielefeld
Client: beierarbeit
Category: Self-Promotion / Single or Series
Points: 10.0
Time-dynamic Model of Saxony
Agency: ATELIER BRÜCKNER / Stuttgart + MKT / Olching
Client: Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)
Category: Experiences / Indoor Spaces
Points: 10.0
Rain-Codes
Agency: Geometry Global / Hong Kong
Client: Cebu Pacific Air
Category: Experiences / Outdoor Spaces
Points: 10.0
Making Clothing Donation Instantly Rewarding
Agency: Ogilvy Beijing / Beijing
Client: China Foundation for Poverty Alleviation
Category: Experiences / Outdoor Spaces
Points: 10.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive
Category: Collateral Design / Outdoor - Series
Points: 10.0
Kanji ID
Agency: Dentsu Inc. / Tokyo
Client: DENTSU INC.
Category: Publication Design / Book Cover Design
Points: 10.0
Dance by music of Dunhuang
Agency: Qu Minmin & Jiang Qian / Nanjing
Client: Phoenix Fine Arts Publishing.Ltd
Category: Publication Design / Book Layout Design
Points: 10.0
Cinescape
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival
Category: Broadcast & Moving Image / Broadcast Design - Single or Series
Points: 10.0
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University
Category: Public Service - Design / Collateral Design - Single or Series
Points: 10.0
Client:
FINAL HOME
Title:
3D modeling poster "on air"
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Today Art Museum
Title:
Liu Xiaodong’s Hotan Project & Xinjiang Research
Category:
Public Service - Design / Publication Design
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Nike
Title:
House of Mamba
Category:
Experiences / Brand Installations
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Scandic Hotels
Title:
Scandic To Go
Category:
Experiences / Brand Installations
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Design association NPO
Title:
HOKUSAI_LINE
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Morisawa Type Design Competition 2014
Title:
Choyo (Font)
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
AICP
Title:
AICP 2014 Opening & Category Titles
Category:
Broadcast & Moving Image / Title Sequences
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
SEA ROAD INTERNATIONAL CORPORATION
Title:
Packed Couple
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Yokohama city board of education
Title:
Books build children.
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
The Swedish Society of Crafts and Design
Title:
The Design S Award 2014
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Tokyo Midtown
Title:
DESIGN TOUCH
Category:
Public Service - Design / Brand Identity - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Hair Culture
Title:
Hairstyle Calendar
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data Visualization / Infographics
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / Designer Initiated
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Monikas Doggie Rescue
Title:
Dog Home
Category:
Public Service - Design / Promotional Items - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Beautiful Engines.
Category:
Collateral Design / Booklets & Brochures
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Hotel Japan
Title:
Hotel Japan
Category:
Brand Identity / Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co.,Ltd.
Title:
Honda. Beautiful Engines.
Category:
Brand Identity / Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Package Design / Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
ASAHISEIKA CO., LTD.
Title:
YAWAIRO UIRO
Category:
Package Design / Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Kiyosato Shouchu Office
Title:
Potato shochu Hokkaido Kiyosato
Category:
Package Design / Product Line
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Geometry of Pasta
Title:
Geometry of Pasta
Category:
Package Design / Product Line
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 1
Category:
Collateral Design / Posters - Single
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Okay, Bye
Category:
Collateral Design / Posters - Single
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Collateral Design / Posters - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / Posters - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt book
Category:
Collateral Design / Booklets & Brochures
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Visa India
Title:
Visa Saree
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
beierarbeit
Title:
Retrospective Heinz Beier / Stamps
Category:
Self-Promotion / Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Landesamt für Archäologie Sachsen / Staatliches Museum für Archäologie Chemnitz (smac)
Title:
Time-dynamic Model of Saxony
Category:
Experiences / Indoor Spaces
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Cebu Pacific Air
Title:
Rain-Codes
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
China Foundation for Poverty Alleviation
Title:
Making Clothing Donation Instantly Rewarding
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
DENTSU INC.
Title:
Kanji ID
Category:
Publication Design / Book Cover Design
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Phoenix Fine Arts Publishing.Ltd
Title:
Dance by music of Dunhuang
Category:
Publication Design / Book Layout Design
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Seattle International Film Festival
Title:
Cinescape
Category:
Broadcast & Moving Image / Broadcast Design - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0