The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Integrated Branding / Consumer Campaign
Points: 10.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Experiential Advertising / Events & Competitions
Points: 10.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Experiential Advertising / Events & Competitions
Points: 10.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiential Advertising / Events & Competitions
Points: 10.0
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa
Category: Experiential Advertising / Installations
Points: 10.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Experiential Advertising / Installations
Points: 10.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Integrated Branding / Public Service Campaign
Points: 10.0
This Is Wholesome
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid
Category: Brand Transformation / Single
Points: 10.0
ABORTIONTRAVEL
Agency: DDB SPAIN / Madrid
Client: CELEM (European Women's Lobby)
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 10.0
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogotá + Ogilvy & Mather / Bogotá
Client: Colombia's Ministry of Environment
Category: Public Service - Experiential / Ambient & Guerilla
Points: 10.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Public Service - Experiential / Ambient & Guerilla
Points: 10.0
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mondelez International / Honey Maid
Title:
This Is Wholesome
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
CELEM (European Women's Lobby)
Title:
ABORTIONTRAVEL
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0