The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Broadcast & Film / Branded Film
Points: 10.0
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Documentaries / Film
Points: 10.0
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs
Category: Documentaries / Online
Points: 10.0
Win From Within: Ben Jackson
Agency: VML / Kansas City
Client: Gatorade
Category: Online / Short Form
Points: 10.0
Dad & Papa
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid
Category: Online / Short Form
Points: 10.0
The Game Before the Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre
Category: Online / Short Form
Points: 10.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX
Category: Online / Long Form
Points: 10.0
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW
Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 10.0
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover
Category: Other Branded Content / Custom Content
Points: 10.0
Airbnb
Agency: The Monkeys / Sydney + Mango / Sydney
Client: IKEA
Category: Other Branded Content / Co-Promotions
Points: 10.0
The 24 hour ad break
Agency: TRY Advertising Agency / Oslo
Client: DNB
Category: Other Branded Content / User Generated Content - Short Form
Points: 10.0
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network
Category: Craft / Direction
Points: 10.0
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung
Category: Craft / Direction
Points: 10.0
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills
Category: Craft / Writing
Points: 10.0
Never Stop Discovering
Agency: OgilvyOne / London
Client: Land Rover
Category: Craft / Editing
Points: 10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Documentaries / Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Win From Within: Ben Jackson
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mondelez International / Honey Maid
Title:
Dad & Papa
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
The Game Before the Game
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online / Long Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
The Vanishing Game
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Airbnb
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
DNB
Title:
The 24 hour ad break
Category:
Other Branded Content / User Generated Content - Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Craft / Direction
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Every Day is Day One
Category:
Craft / Direction
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
Dadhood
Category:
Craft / Writing
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0