The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Virus Outbreak
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest
Category: Direct Marketing / Flat Mailing
Points: 5.0
The Transportable Banner
Agency: BBDO Belgium / Brussels
Client: Mercedes Benz
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
SouthernComfort.com
Agency: Wieden+Kennedy New York / new york
Client: Southern Comfort
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Digital Direct Marketing / Mobile
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Digital Direct Marketing / Mobile
Points: 5.0
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Digital Direct Marketing / Mobile
Points: 5.0
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia
Category: Digital Direct Marketing / Mobile
Points: 5.0
Catch-A-Plane
Agency: Leo Burnett Moscow / Moscow
Client: S7 Airlines
Category: Digital Direct Marketing / Mobile
Points: 5.0
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo
Client: Unilever - Hellmann's
Category: Digital Direct Marketing / Mobile
Points: 5.0
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match
Category: Digital Direct Marketing / Mobile
Points: 5.0
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
The first tweet without words
Agency: McCann Madrid / MADRID
Client: Reporters without borders
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Motel Burger King
Agency: Colenso BBDO / Auckland
Client: Burger King
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Getting Ebola Fighters on the Cover of Time
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
AirBnb
Agency: The Monkeys / Sydney + Mango PR / Sydney
Client: Ikea
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
One note against cancer
Agency: Publicis Conseil / PARIS
Client: APREC
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Direct Marketing / Ambient Media
Points: 5.0
This is your type
Agency: Abby Norm / Stockholm
Client: Adobe Nordic
Category: Direct Marketing / Flat Mailing
Points: 5.0
Suffocation
Agency: Leo Burnett London / London
Client: Karma Nirvana
Category: Direct Marketing / Flat Mailing
Points: 5.0
The Last Pack
Agency: BBDO / New York
Client: CVS Health
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Together Sweater
Agency: Mother New York / New York
Client: Target x TOMS
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
The Knick Surgeon’s Box
Agency: Campfire SapientNitro / New York
Client: Cinemax
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Bottle Cap
Agency: Y&R South Africa / Cape Town
Client: Land Rover
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Direct Marketing / Ambient Media
Points: 5.0
Vroom Ring Boom
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Claro
Category: Direct Marketing / Ambient Media
Points: 5.0
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier
Category: Direct Marketing / Ambient Media
Points: 5.0
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM
Category: Direct Marketing / Ambient Media
Points: 5.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights
Category: Direct Marketing / Ambient Media
Points: 5.0
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey
Category: Direct Marketing / Ambient Media
Points: 5.0
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Direct Marketing / Ambient Media
Points: 5.0
RAFA NADAL'S SEAT
Agency: OgilvyOne Madrid / Madrid
Client: IBERIA
Category: Direct Marketing / Ambient Media
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Direct Marketing / Ambient Media
Points: 5.0
Proud Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Direct Marketing / Ambient Media
Points: 5.0
The Non-Violence Bus
Agency: McCann Mexico City / Mexico, D.F.
Client: The Non-Violence Project Mexico
Category: Direct Marketing / Ambient Media
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Elmsta 3000 Horror Fest
Title:
Virus Outbreak
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Mercedes Benz
Title:
The Transportable Banner
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Southern Comfort
Title:
SouthernComfort.com
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
Look At Me
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
S7 Airlines
Title:
Catch-A-Plane
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
CANAL+
Title:
Being the bear
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Reporters without borders
Title:
The first tweet without words
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
RVA
Title:
Foo Fighters RVA
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Burger King
Title:
Motel Burger King
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
Getting Ebola Fighters on the Cover of Time
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Ikea
Title:
AirBnb
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
APREC
Title:
One note against cancer
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Adobe Nordic
Title:
This is your type
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
Suffocation
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
CVS Health
Title:
The Last Pack
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Target x TOMS
Title:
Together Sweater
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Cinemax
Title:
The Knick Surgeon’s Box
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Land Rover
Title:
Bottle Cap
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Claro
Title:
Vroom Ring Boom
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
BGH
Title:
My Home is an Oven
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Crikey
Title:
Set In Stone
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
IBERIA
Title:
RAFA NADAL'S SEAT
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Burger King
Title:
Proud Whopper
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
The Non-Violence Project Mexico
Title:
The Non-Violence Bus
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0