The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Madden Season
Agency: Heat / San Francisco
Client: Electronic Arts
Category: Online Films & Video / Long Form - Single
Points: 10.0
The Mentor Act - Film
Agency: Barton F. Graf LLC / New York, NY
Client: Esquire
Category: Public Service - Video / Non-Broadcast
Points: 10.0
Equal Payback Project
Agency: Droga5 / New York
Client: The National Women’s Law Center
Category: Public Service - Video / Non-Broadcast
Points: 10.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen
Category: Public Service - Video / Cinema
Points: 10.0
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America
Category: Innovation in Video / Single
Points: 10.0
Living with Lag
Agency: ANR BBDO / Stockholm
Client: Umeå Energi/ume.net
Category: Innovation in Video / Single
Points: 10.0
The Game Before The Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre
Category: Video Craft / Direction
Points: 10.0
What's He In - Game of Thrones
Agency: O Positive / New York + SS+K / New York
Client: HBO GO
Category: Video Craft / Direction
Points: 10.0
Gymkhana Seven: Wild in the Streets
Agency: Logan & Sons / Los Angeles, CA + Hoonigan / Park City, Utah
Client: Hoonigan
Category: Video Craft / Direction
Points: 10.0
Redneck
Agency: the community (la comunidad) / Buenos Aires
Client: VH1
Category: Consumer Television / Over 60 Second - Single
Points: 10.0
The Talk
Agency: Saatchi NY / New York
Client: The Brotherhood Sister Sol
Category: Online Films & Video / Public Service / Non-Profit
Points: 10.0
The Toronto Mayor Show - Crack
Agency: Rethink / Toronto
Client: No Ford Nation
Category: Online Films & Video / Public Service / Non-Profit
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Online Films & Video / Long Form - Single
Points: 10.0
Messenger
Agency: LG2 / Quebec City + Quatre Zero Un / Montreal + BLVD / Montreal + Nova Film / Quebec
Client: Société de l'assurance automobile du Québec
Category: Public Service - Video / Television - Single
Points: 10.0
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN
Category: Online Films & Video / Short Form - Single
Points: 10.0
THERE IS NO BIGGER PRICE THAN SHARING
Agency: Leo Burnett / Madrid
Client: LOTERIAS Y APUESTAS DEL ESTADO
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 10.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen
Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 10.0
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct
Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 10.0
SAINT EXUPÈRY
Agency: MADRE / Buenos Aires
Client: AEROLINEAS ARGENTINAS
Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 10.0
Search One and Done
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak
Category: Consumer Television / :20 & Under - Campaign
Points: 10.0
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars
Category: Consumer Television / :30 / :25 - Campaign
Points: 10.0
Hold Music
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars
Category: Consumer Television / :30 / :25 - Single
Points: 10.0
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix
Category: Consumer Television / :30 / :25 - Single
Points: 10.0
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE
Category: Consumer Television / 60 Second - Campaign
Points: 10.0
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Consumer Television / 60 Second - Single
Points: 10.0
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / 60 Second - Single
Points: 10.0
Client:
Electronic Arts
Title:
Madden Season
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Esquire
Title:
The Mentor Act - Film
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
The National Women’s Law Center
Title:
Equal Payback Project
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Public Service - Video / Cinema
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Virgin America
Title:
BLAH Airlines
Category:
Innovation in Video / Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Umeå Energi/ume.net
Title:
Living with Lag
Category:
Innovation in Video / Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
The Game Before The Game
Category:
Video Craft / Direction
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
HBO GO
Title:
What's He In - Game of Thrones
Category:
Video Craft / Direction
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Video Craft / Direction
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
VH1
Title:
Redneck
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
No Ford Nation
Title:
The Toronto Mayor Show - Crack
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Société de l'assurance automobile du Québec
Title:
Messenger
Category:
Public Service - Video / Television - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
THERE IS NO BIGGER PRICE THAN SHARING
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
AEROLINEAS ARGENTINAS
Title:
SAINT EXUPÈRY
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Kayak
Title:
Search One and Done
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Little Caesars
Title:
Hot-N-Ready
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Little Caesars
Title:
Hold Music
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Bronze Pencil
Points:
10.0