The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer
Category: Mobile Applications / Consumer Goods
Points: 15.0
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client: PHD Bikes a.s./ Harley Davidson
Category: Mobile Applications / Durable Goods
Points: 15.0
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi
Category: Mobile Applications / Durable Goods
Points: 15.0
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai
Client: Tencent
Category: Mobile Applications / Social Networks / Community
Points: 15.0
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 15.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: Mobile Applications / Media, Entertainment & Leisure
Points: 15.0
Haruhi Hunting
Agency: PARTY / Tokyo
Client: SANKYO
Category: Use of Technology / Augmented Experience
Points: 15.0
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly
Category: Advertising on Mobile Devices / Banners
Points: 15.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus
Category: Other Digital Solutions
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains
Category: Mobile Applications / Branded Games
Points: 15.0
Client:
Kraft Foods/ Oscar Mayer
Title:
Wake Up & Smell The Bacon
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Photobomb
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Tencent
Title:
The Voice Donor
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
SANKYO
Title:
Haruhi Hunting
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Optus
Title:
Cleverbuoy
Category:
Other Digital Solutions
Award:
2015 Mobile Silver Pencil
Points:
15.0