The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Applications
Points: 15.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Utility
Points: 15.0
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia
Category: Mobile Advertising
Points: 15.0
Stop The Cycle
Agency: VML South Africa / Cape Town
Client: Huffington Post South Africa
Category: Mobile Advertising
Points: 15.0
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne
Client: AAMI
Category: Use of Technology
Points: 15.0
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz
Category: Use of Technology / Augmented Reality (AR)
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Craft / Music / Sound
Points: 15.0
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia
Category: Innovation in Mobile
Points: 15.0
Disclaimer Videos
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Mobile-First Video
Points: 15.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Utility
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Huffington Post South Africa
Title:
Stop The Cycle
Category:
Mobile Advertising
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Use of Technology
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Gorillaz
Title:
Gorillaz App
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Mobile
Award:
2018 Mobile Silver Pencil
Points:
15.0