The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
TWEET TO EAT
Agency: AMV BBDO / London
Client: WALKERS
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Taxi Trails
Agency: KING / Stockholm
Client: Taxi Stockholn
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft
Category: Mobile Applications / Media, Entertainment & Leisure
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Digital Publications / App-Based
Points: 5.0
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America
Category: Use of Technology / Augmented Experience
Points: 5.0
Project Learning Curve
Agency: Eric Mower + Associates / Charlotte
Client: Domtar
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Samsung Smart Bike
Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client: Samsung Electronics Italy
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google
Category: Advertising on Mobile Devices / Banners
Points: 5.0
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google
Category: Advertising on Mobile Devices / Banners
Points: 5.0
The Germanwings Corridor Targeting
Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf
Client: Germanwings
Category: Advertising on Mobile Devices / In-App
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Other Digital Solutions
Points: 5.0
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation
Category: Other Digital Solutions
Points: 5.0
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC
Category: Other Digital Solutions
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft
Category: Mobile Applications / Branded Games
Points: 5.0
LGBTAvatars
Agency: Geometry Global / Praha + Ogilvy & Mather / Praha
Client: Prague Pride
Category: Mobile Applications / Social Networks / Community
Points: 5.0
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike
Category: Mobile Applications / Social Networks / Community
Points: 5.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: Mobile Applications / Services / Utilities
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Mobile Applications / Services / Utilities
Points: 5.0
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M
Category: Mobile Applications / Self-Promotion
Points: 5.0
Unlock Lessons
Agency: Y&R São Paulo / São Paulo
Client: Vivo / Telefônica
Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
Unthink Magritte
Agency: Leo Burnett Chicago / Chicago
Client: Art Institute of Chicago
Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
Puppy Love
Agency: BBH / New York
Client: Social Tees Animal Rescue
Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America
Category: Mobile Applications / Durable Goods
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA
Category: Mobile Applications / Consumer Goods
Points: 5.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Mobile Applications / Branded Games
Points: 5.0
Macca Cracker
Agency: Leo Burnett London / London
Client: McDonald's
Category: Mobile Applications / Branded Games
Points: 5.0
The Goal Screen
Agency: Mood\TBWA / Sao Paulo
Client: Giraffas
Category: Mobile Applications / Branded Games
Points: 5.0
Friend Compass
Agency: McCann / London
Client: Momondo
Category: Mobile Applications / Social Networks / Community
Points: 5.0
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Taxi Stockholn
Title:
Taxi Trails
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Publications / App-Based
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Domtar
Title:
Project Learning Curve
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Google
Title:
Google Night Walk
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
GSD&M
Title:
Avoid Humans
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Bike
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Germanwings
Title:
The Germanwings Corridor Targeting
Category:
Advertising on Mobile Devices / In-App
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
BIC
Title:
The Universal Typeface
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Prague Pride
Title:
LGBTAvatars
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Nike
Title:
Nike SB 2.0
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Services / Utilities
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Services / Utilities
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
GSD&M
Title:
Avoid Humans
Category:
Mobile Applications / Self-Promotion
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Vivo / Telefônica
Title:
Unlock Lessons
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Art Institute of Chicago
Title:
Unthink Magritte
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Social Tees Animal Rescue
Title:
Puppy Love
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
McDonald's
Title:
Macca Cracker
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0