The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Cinemark Experience App
Agency: Joe Public / Johannesburg
Client: I Vote SA
Category: Experiential Advertising / Events & Competitions
Points: 15.0
Dallas Gas Station
Agency: Grey / New York
Client: TNT
Category: Experiential Advertising / Installations
Points: 15.0
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications
Category: Experiential Advertising / Installations
Points: 15.0
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women
Category: Integrated Branding / Public Service Campaign
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Brand Transformation / Single
Points: 15.0
Incomplete Bios
Agency: Leo Burnett / San Jose
Client: Fundación Paniamor
Category: Experiential Advertising / Guerilla
Points: 15.0
The MSC Magnifica Shiphorn Chor
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: MSC Kreuzfahrt GmbH
Category: Experiential Advertising / Guerilla
Points: 15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
I Vote SA
Title:
Cinemark Experience App
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
TNT
Title:
Dallas Gas Station
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Fundación Paniamor
Title:
Incomplete Bios
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0