The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd
Category: Brand Identity / Series
Points: 15.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper
Category: Package Design / Single or Series
Points: 15.0
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC.
Category: Collateral Design / Posters - Series
Points: 15.0
Landscape of BRAUN
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Systems
Category: Collateral Design / Posters - Series
Points: 15.0
Little Masters
Agency: Geometry Global / Hong Kong
Client: Hamleys
Category: Collateral Design / Posters - Series
Points: 15.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Collateral Design / Promotional Items - Single or Series
Points: 15.0
Exploded
Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong
Client: Hubei Insun Cinema Film Co., Ltd.
Category: Experiences / Indoor Spaces
Points: 15.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation
Category: Collateral Design / Outdoor - Series
Points: 15.0
A Gift from Hong Wei
Agency: T-Change Design Studio / Nanjing
Client: Phoenix Fine Arts Publishing . Ltd
Category: Publication Design / Book Layout Design
Points: 15.0
Better by Bike
Agency: the community (la comunidad) / Buenos Aires
Client: City of Buenos Aires
Category: Public Service - Design / Collateral Design - Single or Series
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Experiences / Brand Installations
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER
Category: Product Design / Single or Series
Points: 15.0
SHANY
Agency: AD&D / Tokyo + good design company / Tokyo
Client: SHANY
Category: Design Craft / Typography - Single or Series
Points: 15.0
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Broadcast & Moving Image / Short Films & Videos
Points: 15.0
Title Sequence
Agency: Netflix/The Weinstein Group / Los Angeles
Client: Marco Polo
Category: Broadcast & Moving Image / Title Sequences
Points: 15.0
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC.
Category: Design Craft / Photography - Single or Series
Points: 15.0
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 15.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER
Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights
Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 15.0
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE
Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 15.0
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust
Category: Public Service - Design / Promotional Items - Single or Series
Points: 15.0
PwC Extraordinary Challenges
Agency: Deutsch / New York, NY
Client: PwC
Category: Websites / Corporate Website
Points: 15.0
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier
Category: Websites / Social Networks / Community
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Websites / Social Networks / Community
Points: 15.0
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
Unskippable: Elevator
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Interactive Craft / Animation / Motion Graphics
Points: 15.0
Moon
Agency: OgilvyOne Madrid / Madrid
Client: ING DIRECT
Category: Interactive Craft / Animation / Motion Graphics
Points: 15.0
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM
Category: Interactive Craft / Sound Design
Points: 15.0
DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york
Client: Squarespace
Category: Websites / Other Consumer Goods
Points: 15.0
Spoil Yourself
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York
Client: Netflix
Category: Websites / Publications & Media
Points: 15.0
The Hunger Games: Mockingjay - Part 1 Campaign
Agency: WatsonDG / Los Angeles
Client: Lionsgate
Category: Websites / Publications & Media
Points: 15.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Interactive Advertising / Interactive Video
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Broadcast & Film / Branded Film
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Online / Short Form
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Other Branded Content / Custom Content
Points: 15.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Other Branded Content / Custom Content
Points: 15.0
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki
Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Category: Other Branded Content / Co-Promotions
Points: 15.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Craft / Direction
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Craft / Direction
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Craft / Direction
Points: 15.0
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Package Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Collateral Design / Posters - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Systems
Title:
Landscape of BRAUN
Category:
Collateral Design / Posters - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Hamleys
Title:
Little Masters
Category:
Collateral Design / Posters - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Hubei Insun Cinema Film Co., Ltd.
Title:
Exploded
Category:
Experiences / Indoor Spaces
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Phoenix Fine Arts Publishing . Ltd
Title:
A Gift from Hong Wei
Category:
Publication Design / Book Layout Design
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
City of Buenos Aires
Title:
Better by Bike
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Experiences / Brand Installations
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Product Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
SHANY
Title:
SHANY
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Marco Polo
Title:
Title Sequence
Category:
Broadcast & Moving Image / Title Sequences
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Design / Promotional Items - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
PwC
Title:
PwC Extraordinary Challenges
Category:
Websites / Corporate Website
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Websites / Social Networks / Community
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
House of Mamba
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Berlin Toursimus & Kongress GmbH
Title:
Flashback: Discover Berlin
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Unskippable: Elevator
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
ING DIRECT
Title:
Moon
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Sound Design
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Squarespace
Title:
DreamingWithJeff.com
Category:
Websites / Other Consumer Goods
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Netflix
Title:
Spoil Yourself
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Lionsgate
Title:
The Hunger Games: Mockingjay - Part 1 Campaign
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Online / Short Form
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Title:
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
Made in NY
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
