The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Other Digital Solutions
Points: 50.0
ELO Teddy Bears
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital
Category: Use of Technology / Product & Mobile Integration
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Mobile Applications / Media, Entertainment & Leisure
Points: 25.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 25.0
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Mobile Applications / Services / Utilities
Points: 25.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Mobile Applications / Public Service / Non-Profit
Points: 25.0
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust
Category: Other Digital Solutions
Points: 25.0
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer
Category: Mobile Applications / Consumer Goods
Points: 15.0
Haruhi Hunting
Agency: PARTY / Tokyo
Client: SANKYO
Category: Use of Technology / Augmented Experience
Points: 15.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: Mobile Applications / Media, Entertainment & Leisure
Points: 15.0
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 15.0
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai
Client: Tencent
Category: Mobile Applications / Social Networks / Community
Points: 15.0
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly
Category: Advertising on Mobile Devices / Banners
Points: 15.0
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi
Category: Mobile Applications / Durable Goods
Points: 15.0
Photobomb
Agency: Young&Rubicam Prague / Prague 5, 15000 + Iconmobile Gmbh / Berlin, 10179
Client: PHD Bikes a.s./ Harley Davidson
Category: Mobile Applications / Durable Goods
Points: 15.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus
Category: Other Digital Solutions
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains
Category: Mobile Applications / Branded Games
Points: 15.0
Minute of Silence
Agency: DDB Group Melbourne / Melbourne + Exit Films / Melbourne
Client: RSL Australia
Category: Mobile Applications / Public Service / Non-Profit
Points: 10.0
Turning Flight Cancellations into Hotel Reservations
Agency: 360i / New York
Client: Red Roof Inn
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH
Category: Mobile Applications / Branded Games
Points: 10.0
Sat-JF14
Agency: LDC / São Paulo
Client: Record Collection
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 10.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd.
Category: Use of Technology / Product & Mobile Integration
Points: 10.0
Google Made with Code
Agency: Red & Co. / Portland
Client: Google
Category: Mobile Applications / Social Networks / Community
Points: 10.0
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices
Category: Use of Technology / Product & Mobile Integration
Points: 10.0
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson
Category: Digital Publications / App-Based
Points: 10.0
ELO Teddy Bear
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital
Category: Other Digital Solutions
Points: 10.0
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell
Category: Use of Technology / Augmented Experience
Points: 10.0
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola
Category: Mobile Applications / Consumer Goods
Points: 10.0
Moogfest - Conductar
Agency: Tool / Santa Monica + Odd Division / Los Angeles
Client: Moogfest
Category: Use of Technology / Augmented Experience
Points: 10.0
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA
Category: Advertising on Mobile Devices / In-App
Points: 10.0
Friend Compass
Agency: McCann / London
Client: Momondo
Category: Mobile Applications / E-Commerce
Points: 10.0
Taxi Trails
Agency: KING / Stockholm
Client: Taxi Stockholn
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
BABOLAT PLAY
Agency: Ogilvy / Paris
Client: BABOLAT
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum
Client: Google
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC
Category: Other Digital Solutions
Points: 5.0
TWEET TO EAT
Agency: AMV BBDO / London
Client: WALKERS
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Samsung Smart Bike
Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client: Samsung Electronics Italy
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
SYNC DINNER
Agency: SIX / Hakuhodo Creative Vox / Tokyo
Client: KDDI Corporation
Category: Other Digital Solutions
Points: 5.0
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google
Category: Advertising on Mobile Devices / Banners
Points: 5.0
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google
Category: Advertising on Mobile Devices / Banners
Points: 5.0
The Germanwings Corridor Targeting
Agency: GREY Germany / Dusseldorf + KW43 BRANDDESIGN / Dusseldorf + GREY Media / Dusseldorf + GREY Works / Dusseldorf
Client: Germanwings
Category: Advertising on Mobile Devices / In-App
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Other Digital Solutions
Points: 5.0
Avoid Humans
Agency: GSD&M / Austin
Client: GSD&M
Category: Mobile Applications / Self-Promotion
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft
Category: Mobile Applications / Branded Games
Points: 5.0
The Goal Screen
Agency: Mood\TBWA / Sao Paulo
Client: Giraffas
Category: Mobile Applications / Branded Games
Points: 5.0
Macca Cracker
Agency: Leo Burnett London / London
Client: McDonald's
Category: Mobile Applications / Branded Games
Points: 5.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Mobile Applications / Branded Games
Points: 5.0
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA
Category: Mobile Applications / Consumer Goods
Points: 5.0
The XC90 Experience in Volvo Reality
Agency: R/GA / New York
Client: Volvo Cars North America
Category: Mobile Applications / Durable Goods
Points: 5.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bears
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Optus
Title:
Cleverbuoy
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Samsung Electronics
Title:
Look At Me
Category:
Mobile Applications / Services / Utilities
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Kraft Foods/ Oscar Mayer
Title:
Wake Up & Smell The Bacon
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
SANKYO
Title:
Haruhi Hunting
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Rip Curl
Title:
Rip Curl Search GPS
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Tencent
Title:
The Voice Donor
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Photobomb
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Optus
Title:
Cleverbuoy
Category:
Other Digital Solutions
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
RSL Australia
Title:
Minute of Silence
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Red Roof Inn
Title:
Turning Flight Cancellations into Hotel Reservations
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Kia Motors Europe GmbH
Title:
GT RIDE - Viral Gaming for Kia
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Record Collection
Title:
Sat-JF14
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Google
Title:
Google Made with Code
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Qol Devices
Title:
Alvio
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
James Patterson
Title:
James Patterson Self-Destructing Book
Category:
Digital Publications / App-Based
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Amaral Carvalho Hospital
Title:
ELO Teddy Bear
Category:
Other Digital Solutions
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Merrell
Title:
Trailscape
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Tweet Machine
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Moogfest
Title:
Moogfest - Conductar
Category:
Use of Technology / Augmented Experience
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Advertising on Mobile Devices / In-App
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / E-Commerce
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Taxi Stockholn
Title:
Taxi Trails
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
BABOLAT
Title:
BABOLAT PLAY
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Google
Title:
Google Night Walk
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
BIC
Title:
The Universal Typeface
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Bike
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
KDDI Corporation
Title:
SYNC DINNER
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Germanwings
Title:
The Germanwings Corridor Targeting
Category:
Advertising on Mobile Devices / In-App
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
GSD&M
Title:
Avoid Humans
Category:
Mobile Applications / Self-Promotion
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Giraffas
Title:
The Goal Screen
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
McDonald's
Title:
Macca Cracker
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
NIVEA
Title:
PROTECTION AD
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Volvo Cars North America
Title:
The XC90 Experience in Volvo Reality
Category:
Mobile Applications / Durable Goods
Award:
2015 Mobile Merit Award
Points:
5.0
