The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Branded Entertainment
- All
- Branded Entertainment
- Cross-Platform
- Design
- Direct
- Film
- Intellectual Property
- Interactive
- Mobile
- Print & Outdoor
- Radio
- Responsive Environments
- Social Media
- UX / UI
Award
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Broadcast & Film / Branded Film
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Online / Short Form
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Other Branded Content / Custom Content
Points: 15.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Other Branded Content / Custom Content
Points: 15.0
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki
Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Category: Other Branded Content / Co-Promotions
Points: 15.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Craft / Direction
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Craft / Direction
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Craft / Direction
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Craft / Writing
Points: 15.0